Connect Google Search Ads 360 to Grafana for Insightful Visualizations

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search management platform that helps large enterprises efficiently manage and optimize their search marketing campaigns across multiple search engines. By utilizing advanced bidding algorithms, powerful reporting tools, and seamless integration with other Google products, companies can gain valuable insights into their marketing efforts, streamline their operations, and maximize return on investment (ROI).

What is Grafana?

Grafana is a widely-used open-source data visualization and monitoring platform that enables enterprises to create customizable, interactive, and visually appealing dashboards using data from various sources. With Grafana, organizations can gain real-time insights into their performance metrics, identify trends, and make data-driven decisions, ultimately improving their overall efficiency and profitability.

Connecting Google Search Ads 360 to Grafana

Connecting Google Search Ads 360 to Grafana can be achieved through various methods, including:

  • Using a pre-built Google Search Ads 360 Grafana connector or a data connector for Grafana, which can simplify the process of importing data from Google Search Ads 360 to Grafana.
  • Developing a custom API integration to extract data from Google Search Ads 360 and load it into Grafana. This method requires programming skills and an understanding of both platforms' APIs.
  • Utilizing third-party ETL (Extract, Transform, Load) tools to automate the process of extracting data from Google Search Ads 360 and importing it into Grafana. These tools can simplify the data import process, but may require additional configuration and maintenance.
  • Choosing Improvado, an advanced marketing analytics platform that covers the entire data pipeline - from data extraction and transformation to data normalization and visualization. Improvado can efficiently and effortlessly connect Google Search Ads 360 to Grafana and bring significant benefits to enterprise marketing and analytics teams.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Grafana with Improvado

Improvado is the best solution to connect Google Search Ads 360 to Grafana for several reasons:

  • Scalability: Improvado can easily handle large volumes of data, making it ideal for large enterprises with extensive marketing campaigns and data requirements.
  • Customization: Improvado allows for custom metric and dimension mapping, ensuring a seamless integration with Grafana and precise data representation. The platform offers a wide range of metrics and dimensions that can be automatically extracted from Google Search Ads 360.
  • High-quality customer support: Improvado provides dedicated customer support to help users with the implementation, maintenance, and optimization of their data connections.
  • Centralization: Improvado streamlines the data management process by centralizing marketing and sales data from multiple sources in one platform, simplifying data analysis and visualization.

Summary of connection Google Search Ads 360 to Grafana

In summary, connecting Google Search Ads 360 and Grafana can bring significant benefits to enterprise marketing and analytics teams by providing real-time insights and data-driven decision-making capabilities. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data with ease. To learn more about how Improvado can help your organization connect Google Search Ads 360 to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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