Connect Google Search Ads 360 to Periscope Data to Make Data-Driven Decisions

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search marketing platform designed to help large enterprises manage their search advertising campaigns across multiple search engines. This powerful tool provides marketers with advanced bidding strategies, streamlined workflows, and robust reporting capabilities, enabling them to optimize their search campaigns, increase ROI, and drive business growth.

What is Periscope Data?

Periscope Data is a modern data platform that enables enterprises to transform raw data into actionable insights. It offers a powerful, easy-to-use query and visualization interface, allowing users to create custom dashboards and reports that help drive better decision-making. Periscope Data's robust integration capabilities make it an ideal solution for businesses looking to centralize their data and create a single source of truth for their analytics needs.

Connecting Google Search Ads 360 to Periscope Data

Connecting Google Search Ads 360 to Periscope Data can be accomplished through several methods:

  • Use Google's API to extract data from Google Search Ads 360 and import it into Periscope Data. This method requires significant technical knowledge and resources to maintain integration.
  • Utilize third-party data connectors that specialize in connecting Google Search Ads 360 to Periscope Data. These connectors can simplify the process but may come with additional costs and limitations.
  • Employ ETL (Extract, Transform, Load) tools to extract data from Google Search Ads 360, normalize and cleanse the data, and then load it into Periscope Data. This option can be more complex and time-consuming to set up and maintain.
  • Use Improvado, an advanced marketing analytics platform, to seamlessly connect Google Search Ads 360 to Periscope Data. This solution offers a complete data pipeline, from data extraction through data transformation and normalization, to data visualization, making it the most efficient and effective option for enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Periscope Data with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to Periscope Data due to its scalability, customization options, and ability to handle large volumes of data. With Improvado, enterprises can automatically extract a wide range of metrics and dimensions from Google Search Ads 360, eliminating the need for manual data manipulation. The platform's advanced data transformation and normalization capabilities ensure that data is clean, consistent, and ready for analysis.

Moreover, Improvado's high-quality customer support ensures that enterprises receive the assistance they need during the setup process and beyond. This level of support helps businesses save time and resources that would otherwise be spent on building and maintaining complex integrations. Additionally, Improvado's ability to centralize marketing and sales data provides a single source of truth for decision-makers, making it easier to analyze and visualize data in Periscope Data.

Summary of connection Google Search Ads 360 to Periscope Data

In summary, connecting Google Search Ads 360 and Periscope Data can be a complex process, but Improvado offers a simple, efficient, and effective solution. Its scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for enterprises looking to streamline their marketing analytics process. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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