Connect Google Search Ads 360 to Sisense for Unbiased Marketing Insights

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What is Google Search Ads 360?

Google Search Ads 360 is a powerful advertising management platform designed for large enterprises. It allows businesses to manage their search marketing campaigns efficiently and effectively across multiple search engines, providing centralized reporting and automation. By utilizing Google Search Ads 360, companies can streamline their online advertising efforts, optimize their ad spend, and improve their overall return on investment (ROI).

What is Sisense?

Sisense is an innovative business intelligence (BI) and data analytics platform that enables organizations to easily visualize and analyze their data. With its intuitive drag-and-drop interface and powerful analytical capabilities, Sisense simplifies the process of turning raw data into actionable insights for businesses of all sizes. By leveraging Sisense, enterprise companies can quickly identify trends, monitor performance, and make data-driven decisions to drive growth and profitability.

Connecting Google Search Ads 360 to Sisense

Connecting Google Search Ads 360 to Sisense can be achieved through several methods:

  • Using a pre-built data connector for Sisense Google Search Ads 360, which can be found in the Sisense marketplace or through third-party providers.
  • Manually importing data from Google Search Ads 360 to Sisense by exporting the necessary data from Google Search Ads 360 and then uploading it to Sisense.
  • Creating a custom integration using APIs provided by both Google Search Ads 360 and Sisense, which requires development skills and knowledge of both platforms.
  • Utilizing Improvado, an advanced marketing analytics platform that can seamlessly extract and load data from Google Search Ads 360 to Sisense, providing a more efficient and scalable solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Google Search Ads 360 to Sisense with Improvado

Improvado stands out as the best solution for connecting Google Search Ads 360 to Sisense due to its numerous benefits and features. With Improvado, businesses can:

  • Easily connect Google Search Ads 360 to Sisense without the need for manual data exports or custom development, saving time and resources.
  • Automatically extract metrics and dimensions from Google Search Ads 360, ensuring data accuracy and completeness.
  • Centralize marketing and sales data from multiple sources, providing a holistic view of business performance and enabling better decision-making.
  • Scale their data pipeline as needed, accommodating large volumes of data from Google Search Ads 360 and other sources.
  • Customize their data transformation and normalization processes, allowing for seamless integration with Sisense and other BI tools.
  • Access high-quality customer support, ensuring a smooth and efficient data integration process.

Summary of connection Google Search Ads 360 to Sisense

In summary, connecting Google Search Ads 360 and Sisense provides businesses with a powerful combination of advertising management and data visualization capabilities. By leveraging Improvado's advanced marketing analytics platform, companies can easily connect these two tools and unlock valuable insights from their data. The Improvado solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal choice for enterprise businesses looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Google Search Ads 360 to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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