Connect Google Search Ads 360 to MS Excel with Zero API Maintenance

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search management platform designed to help large enterprises manage, optimize, and measure their search campaigns across multiple engines and media channels. With advanced features like automated bidding, cross-channel reporting, and predictive budget allocation, it enables businesses to gain deeper insights, drive better performance, and maximize ROI from their search marketing efforts.

What is MS Excel?

MS Excel is a widely-used spreadsheet application that allows enterprises to organize, analyze, and visualize data. With advanced functionality like formulas, pivot tables, and data visualization tools, MS Excel enables businesses to make better decisions based on real-time data analysis. As a versatile and user-friendly platform, it is an essential tool for managing financial reports, tracking sales performance, and measuring the effectiveness of marketing campaigns.

Connecting Google Search Ads 360 to MS Excel

There are several ways to connect Google Search Ads 360 to MS Excel:

  • Create and download a custom report in Google Search Ads 360, then import it to MS Excel for further analysis.
  • Use Google Sheets as an intermediary to pull data from Google Search Ads 360 and then export it to MS Excel.
  • Utilize a third-party data connector or API to directly sync Google Search Ads 360 data with MS Excel.
  • Automate the process of extracting and loading data from Google Search Ads 360 to MS Excel by leveraging a solution like Improvado, which simplifies and streamlines the entire data pipeline.

While the manual methods mentioned above can work for smaller-scale requirements, they can be time-consuming and error-prone for larger enterprises with complex data needs. Improvado offers a more efficient and reliable way to extract and load data from Google Search Ads 360 to MS Excel, enabling seamless data integration and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to MS Excel with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to MS Excel because it provides a complete data pipeline, from extraction and transformation to visualization. With Improvado, businesses can easily access and analyze all the relevant metrics and dimensions available in Google Search Ads 360, without worrying about data inconsistency or compatibility issues. Furthermore, Improvado offers a highly customizable and scalable solution, allowing enterprises to adapt the integration to their unique needs and requirements.

Moreover, Improvado's platform is designed to handle large volumes of data and centralize marketing and sales data from multiple sources. This ensures that businesses can easily manage and analyze their data, regardless of the size and complexity of their marketing campaigns. Finally, with exceptional customer support and continuous platform enhancements, Improvado ensures that their clients always have access to the most advanced and reliable data integration and visualization tools.

Summary of connection Google Search Ads 360 to MS Excel

In summary, connecting Google Search Ads 360 and MS Excel is crucial for enterprises to gain deeper insights and make data-driven marketing decisions. While there are manual ways to establish this connection, Improvado offers a more efficient and reliable solution. With its scalability, customization, high quality of customer support, ability to process large volumes of data, and ability to centralize marketing and sales data, Improvado is the ideal choice for large enterprises looking to leverage the power of their marketing data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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