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Search Ads 360 campaign data, bid strategies, and conversion tracking flow into Tableau. Manage complex search portfolios with ease.
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Improvado connects to Google Search Ads 360 via secure API to extract campaign performance, keyword data, conversion metrics, and bid management information. Our platform automatically refreshes your data every hour, ensuring your reports always reflect the latest search advertising performance. The integration captures granular metrics including impression share, quality scores, and cross-device conversions without manual CSV exports.
Improvado normalizes Google Search Ads 360 data using our Marketing Common Data Model (MCDM), standardizing field names and metrics across all your advertising platforms. Campaign names, cost metrics, and conversion data align perfectly with data from Google Ads, Microsoft Advertising, and other search engines. This unified structure enables accurate cross-platform analysis and eliminates data silos between your search advertising channels.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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