Connect Google Search Ads 360 to Domo for Real-Time Data Flow

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search management platform that helps large enterprises efficiently manage their search marketing campaigns across multiple search engines. By leveraging Google Search Ads 360, businesses can optimize their search campaigns, improve performance, and gain valuable insights into their marketing efforts. Some of the key benefits of using Google Search Ads 360 include streamlined workflows, advanced reporting capabilities, and integration with other marketing tools.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform that enables large enterprises to gain actionable insights from their data. With Domo, businesses can easily aggregate and analyze data from various sources, create custom visualizations, and share insights across the organization. Some of the advantages of using Domo include real-time data access, flexible data integration, and a user-friendly interface suitable for both technical and non-technical users.

Connecting Google Search Ads 360 to Domo

There are several ways to connect Google Search Ads 360 to Domo, including:

  • Using the built-in Domo data connector for Google Search Ads 360, which allows for seamless data import and visualization in Domo.
  • Utilizing an API integration to extract data from Google Search Ads 360 and load it into Domo.
  • Exporting data from Google Search Ads 360 in a suitable format (e.g., CSV, Excel) and then importing it into Domo manually.
  • Employing a third-party tool, such as a cloud-based ETL service, to sync data between Google Search Ads 360 and Domo.
  • Choosing Improvado as a comprehensive solution to connect Google Search Ads 360 to Domo instead of using other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Domo with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to Domo for several reasons. Firstly, Improvado is a marketing analytics platform that specializes in extracting, transforming, and normalizing data from various marketing data sources, making it an ideal choice for connecting Google Search Ads 360 and Domo. Secondly, Improvado provides a wealth of metrics and dimensions that can be automatically extracted from Google Search Ads 360, simplifying the data import process. Additionally, Improvado offers excellent customer support, ensuring that any issues encountered during the integration process are resolved promptly and efficiently.

Furthermore, Improvado can handle large volumes of data, making it suitable for large enterprises with extensive marketing campaigns. Its ability to centralize marketing and sales data from various sources, including Google Search Ads 360, allows businesses to gain a comprehensive view of their marketing performance. Customizable data transformation and visualization features make Improvado a flexible solution for businesses with unique data requirements.

Summary of connection Google Search Ads 360 to Domo

In summary, connecting Google Search Ads 360 and Domo is a valuable solution for large enterprises looking to optimize their search marketing campaigns and gain actionable insights from their data. Improvado serves as the ideal platform for integrating these two tools, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data from various sources, including Google Search Ads 360, businesses can make informed decisions and drive better marketing performance. To learn more about how Improvado can help your business, book a call with an expert today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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