Connect Google Search Ads 360 to Looker Studio for Unbiased Marketing Insights

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What is Google Search Ads 360?

Google Search Ads 360 is a powerful marketing platform designed for large enterprises to manage their search advertising campaigns across multiple search engines. This comprehensive tool streamlines campaign management, automates bidding strategies, and provides actionable insights to optimize performance. As a result, enterprise companies can achieve better results, save time, and gain a competitive edge in the ever-evolving digital landscape.

What is Looker Studio?

Looker Data Studio is a modern data analytics platform that enables enterprises to explore, analyze, and visualize their data from multiple sources in one centralized location. With its user-friendly interface and powerful features, Looker Data Studio empowers businesses to make data-driven decisions, identify trends, and uncover valuable insights. By harnessing the power of Looker Data Studio, enterprise companies can drive growth, improve efficiency, and stay ahead in the competitive market.

Connecting Google Search Ads 360 to Looker Studio

Connecting Google Search Ads 360 to Looker Data Studio can be achieved through several methods. Here are some steps to consider:

  • Export data from Google Search Ads 360 in a supported format, such as CSV or Excel.
  • Use the Looker Data Studio's built-in data import functionality to import the exported data.
  • Configure the connection settings, including authentication and data source details.
  • Map the imported data to the appropriate fields in Looker Data Studio.
  • Create custom visualizations and dashboards to analyze and monitor your Google Search Ads 360 data.
  • Alternatively, use a solution like Improvado to streamline and automate the process of connecting Google Search Ads 360 to Looker Data Studio, saving time and ensuring data accuracy.

Using Improvado, you can extract and load data from Google Search Ads 360 to Looker Data Studio without the need for manual exports or complex configurations. The platform covers a complete data pipeline, from data extraction to visualization, making it an ideal solution for enterprise-level marketing analytics.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Looker Studio with Improvado

Improvado is the best solution to connect Google Search Ads 360 to Looker Data Studio for several reasons:

  • Efficiency: Improvado automates the entire data extraction, transformation, and normalization process, eliminating manual tasks and increasing productivity.
  • Customization: The platform provides flexibility in selecting the metrics and dimensions that are relevant to your business, allowing for a tailored analytics experience.
  • Scalability: Improvado is built to handle large volumes of data, making it a reliable choice for enterprises with complex data requirements.
  • Centralization: By connecting multiple marketing data sources to Looker Data Studio, Improvado enables businesses to centralize their marketing and sales data for better decision-making.
  • Customer Support: Improvado offers exceptional customer support to help enterprises navigate the complexities of marketing analytics and ensure success.

Summary of connection Google Search Ads 360 to Looker Studio

In summary, connecting Google Search Ads 360 to Looker Data Studio is essential for enterprises to make data-driven decisions and optimize their marketing efforts. With Improvado, this connection becomes seamless and efficient, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. Integrating Google Search Ads 360 and Looker Data Studio with Improvado centralizes marketing and sales data for better decision-making. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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