Connect Google Search Ads 360 to Google Sheets with Zero API Maintenance

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search marketing platform designed for large enterprises to manage their advertising campaigns across multiple search engines. By using Google Search Ads 360, companies can optimize their campaigns, track performance, and generate detailed reports. The platform also offers advanced features such as automated bidding, budget management, and integration with other Google marketing tools, making it a powerful solution for enterprise companies looking to streamline their search marketing efforts.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that allows users to create, edit, and share spreadsheets from any device with internet access. Google Sheets offers real-time collaboration, revision history, and built-in chat functionality, making it an ideal tool for teams to work together on data analysis and reporting. Enterprise companies benefit from using Google Sheets as it seamlessly integrates with other Google Workspace applications, offers robust data visualization capabilities, and allows for easy sharing of data with stakeholders.

Connecting Google Search Ads 360 to Google Sheets

Connecting Google Search Ads 360 to Google Sheets can be achieved through several methods, including:

  • Using the Google Sheets API to import data from Google Search Ads 360 to Google Sheets programmatically.
  • Exporting Google Search Ads 360 reports as CSV files and manually importing them into Google Sheets.
  • Utilizing third-party tools and extensions, such as Supermetrics or Blockspring, to establish a connection between Google Search Ads 360 and Google Sheets.
  • Creating custom scripts using Google Apps Script to automate data import from Google Search Ads 360 to Google Sheets.
  • Employing Improvado, a powerful marketing analytics platform, to effortlessly extract data from Google Search Ads 360 and load it into Google Sheets in a centralized and organized manner.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Google Search Ads 360 to Google Sheets with Improvado

Improvado is the optimal choice for connecting Google Search Ads 360 to Google Sheets due to its ability to streamline the entire data pipeline, from extraction to visualization. Improvado's platform is designed for large enterprises, offering scalability, customization, and the ability to process large volumes of data. With Improvado, users can automatically extract a wide array of metrics and dimensions from Google Search Ads 360, transform and normalize the data, and then load it into Google Sheets for analysis and visualization. By choosing Improvado, enterprise companies can save time, reduce manual efforts, and ensure data accuracy when connecting Google Search Ads 360 to Google Sheets.

Summary of connection Google Search Ads 360 to Google Sheets

In summary, connecting Google Search Ads 360 and Google Sheets enables enterprise companies to analyze and visualize their search marketing data effectively. Improvado provides a seamless solution to connect these platforms, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, making it easier for decision-makers to access and analyze critical information. To learn more about how Improvado can help optimize your marketing analytics, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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