Connect Google Search Ads 360 to Excel Power Query Automatically

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What is Google Search Ads 360?

Google Search Ads 360 is a comprehensive search management platform designed for enterprise-level companies. It streamlines the process of creating, managing, and optimizing large-scale search advertising campaigns across multiple search engines, providing valuable insights and advanced bidding strategies. By leveraging Google Search Ads 360, enterprises can maximize their return on investment, improve ad performance, and centralize campaign management, ultimately leading to better results.

What is Excel Power Query?

Excel Power Query is a data transformation and analysis add-in for Microsoft Excel that enables users to import, clean, and manipulate data from various sources. With its intuitive and user-friendly interface, Excel Power Query empowers enterprise companies to perform advanced data analysis, create custom reports, and derive valuable insights from large data sets. By leveraging the capabilities of Excel Power Query, businesses can streamline their data management processes and make more informed decisions.

Connecting Google Search Ads 360 to Excel Power Query

Connecting Google Search Ads 360 to Excel Power Query can be accomplished through several methods:

  • Exporting data from Google Search Ads 360 as a CSV or Excel file and then importing it into Excel Power Query.
  • Utilizing a third-party data connector for Excel Power Query to directly import data from Google Search Ads 360.
  • Using an API to access Google Search Ads 360 data and import it into Excel Power Query.
  • Working with a Python or R script to extract data from Google Search Ads 360 and load it into Excel Power Query.
  • Choosing a platform like Improvado, which simplifies the process of connecting Google Search Ads 360 to Excel Power Query and offers benefits such as centralized data management, scalability, and customization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Excel Power Query with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to Excel Power Query, as it automates the entire process and offers numerous advantages over other methods. With Improvado, users can easily extract and load data from Google Search Ads 360 to Excel Power Query without any coding or technical expertise. The platform also provides access to an extensive data dictionary, which includes all relevant metrics and dimensions, ensuring that users can create comprehensive reports and dashboards with ease.

Additionally, Improvado offers a high level of customization, allowing users to tailor their Google Search Ads 360 data according to their specific needs. The platform is highly scalable, making it an ideal solution for enterprises that handle large volumes of data. Moreover, Improvado is known for its exceptional customer support, ensuring that users receive prompt assistance whenever needed.

Summary of connection Google Search Ads 360 to Excel Power Query

In summary, connecting Google Search Ads 360 and Excel Power Query can be streamlined and optimized using Improvado. This advanced marketing analytics platform offers numerous benefits, including scalability, customization, exceptional customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, enterprises can easily visualize and analyze their Google Search Ads 360 data within Excel Power Query, leading to more informed decision-making and improved overall performance. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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