Connect Google Search Ads 360 to Tableau with Zero API Maintenance

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What is Google Search Ads 360?

Google Search Ads 360 is an enterprise-level search management platform that helps large companies optimize their marketing campaigns across multiple search engines. By utilizing advanced features like attribution modeling and automated bidding strategies, Google Search Ads 360 allows enterprises to streamline their marketing efforts, maximize ROI, and make data-driven decisions to improve their overall marketing performance.

What is Tableau?

Tableau is a leading business intelligence and data visualization platform that empowers enterprises to make informed decisions by transforming raw data into actionable insights. With Tableau, companies can create interactive and shareable dashboards, perform ad hoc analyses, and collaborate on data-driven projects. Its user-friendly interface and powerful analytical capabilities make it an essential tool for large organizations looking to harness the power of their data to drive better outcomes.

Connecting Google Search Ads 360 to Tableau

There are several ways to connect Google Search Ads 360 to Tableau:

  • Using the native Google Search Ads 360 connector in Tableau: Tableau offers a built-in connector that allows users to easily import data from Google Search Ads 360 to Tableau.
  • Utilizing the Tableau Web Data Connector (WDC): The WDC is a set of APIs that allows users to create a custom data connection between Google Search Ads 360 and Tableau. This option requires some coding skills and knowledge of RESTful APIs.
  • Exporting data from Google Search Ads 360 as a CSV file: Users can export relevant data from Google Search Ads 360 and then import it to Tableau using the CSV file option. This method can be time-consuming and requires manual intervention.
  • Using a third-party ETL (Extract, Transform, Load) tool: ETL tools can help automate the process of extracting data from Google Search Ads 360, transforming it into the desired format, and loading it into Tableau. Some popular ETL tools include Alteryx, Fivetran, and Stitch.
  • Connecting Google Search Ads 360 to Tableau with Improvado: Improvado is an advanced marketing analytics platform that offers a complete data pipeline from extraction to visualization. It provides a seamless and efficient way to connect Google Search Ads 360 to Tableau, without the need for manual intervention or coding skills.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Search Ads 360 to Tableau with Improvado

Improvado is the best solution for connecting Google Search Ads 360 to Tableau because of its robust features and benefits:

  • Automated data extraction: Improvado automatically extracts data from Google Search Ads 360, eliminating the need for manual intervention.
  • Wide range of metrics and dimensions: With Improvado's data dictionary, users can access a comprehensive list of metrics and dimensions available from Google Search Ads 360.
  • Data transformation and normalization: Improvado handles all data transformation and normalization, ensuring that the data is in the right format and ready for analysis in Tableau.
  • Scalability: Improvado is designed to handle large volumes of data, making it an ideal solution for enterprise-level companies.
  • Customization: Users can customize their data extraction, transformation, and visualization processes to suit their specific needs.
  • High-quality customer support: Improvado offers dedicated customer support to assist with any issues or questions that may arise during the integration process.

Summary of connection Google Search Ads 360 to Tableau

In summary, connecting Google Search Ads 360 and Tableau is a crucial step for large enterprises looking to optimize their marketing campaigns and leverage their data for better decision-making. While there are several ways to connect these platforms, Improvado stands out as the most efficient and reliable solution. With its scalability, customization, high quality of customer support, and ability to process large volumes of data, Improvado ensures a seamless integration between Google Search Ads 360 and Tableau. Furthermore, Improvado centralizes marketing and sales data, allowing companies to gain a holistic view of their performance. To learn more about how Improvado can help connect your Google Search Ads 360 data to Tableau, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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