Connect Google DV360 (Google Display & Video 360) to Metabase Without SQL

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What is Google DV360 (Google Display & Video 360)?

Google DV360, or Google Display & Video 360, is a comprehensive advertising platform designed for large enterprises. It provides access to a variety of advertising channels, such as display, video, native, and social, all within a single platform. Companies benefit from its advanced targeting capabilities, real-time bidding, and optimization features, which help them maximize their marketing ROI and make data-driven decisions.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that allows companies to visualize, analyze, and share their data. With its user-friendly interface, Metabase enables users to create custom dashboards and reports without the need for coding or advanced technical skills. Enterprise companies benefit from Metabase's ability to connect with various data sources, ensuring a centralized location for data analysis and collaboration.

Connecting Google DV360 (Google Display & Video 360) to Metabase

Connecting Google DV360 to Metabase can be achieved in several ways:

  • Using custom scripts: Write code to extract data from Google DV360's API, transform it into an appropriate format, and then load it into Metabase's database. This method requires technical skills and can be time-consuming to maintain.
  • Using third-party connectors: Some solutions provide pre-built connectors that can link Google DV360 to Metabase. However, they may not support all metrics or dimensions and might require additional customization.
  • ETL (Extract, Transform, Load) tools: These platforms can extract data from Google DV360, transform it, and load it into Metabase. However, they may require complex setup and might not be suitable for every use case.
  • Improvado: An alternative to the above methods is using Improvado's advanced marketing analytics platform, which offers a complete data pipeline from data extraction to visualization. Improvado's solution is more efficient and scalable, ensuring a seamless connection between Google DV360 and Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Metabase with Improvado

Improvado is the best solution to connect Google DV360 to Metabase because it offers a complete data pipeline, from extraction to visualization. The platform handles data extraction, transformation, normalization, and visualization, allowing you to focus on analyzing your marketing data. With Improvado, you can access a wide range of metrics and dimensions from Google DV360, ensuring that you have all the data you need for your analysis.

Improvado's platform is built for large enterprises, ensuring that it can handle large volumes of data and complex use cases. The platform is also highly customizable, allowing you to tailor it to your specific needs. Moreover, Improvado offers exceptional customer support, ensuring that you always have access to the help and guidance you need.

Summary of connection Google DV360 (Google Display & Video 360) to Metabase

In summary, connecting Google DV360 to Metabase can be achieved through several methods, such as custom scripts, third-party connectors, or ETL tools. However, using Improvado's advanced marketing analytics platform offers the most efficient and scalable solution. With Improvado, you benefit from a complete data pipeline, customization options, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can make more informed decisions and drive your business forward. To learn more about how Improvado can help you connect Google DV360 to Metabase, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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