Connect Google DV360 (Google Display & Video 360) to Tableau to Get Analysis-Ready Data

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a powerful marketing platform that allows large enterprises to streamline their digital advertising campaigns. It provides a unified solution for managing media buying, creating personalized ad experiences, and analyzing campaign performance. By leveraging Google DV360, enterprise companies can effectively reach their target audience, optimize ad placements, and maximize return on investment (ROI).

What is Tableau?

Tableau is a leading data visualization and business intelligence (BI) platform that enables enterprise companies to analyze, visualize, and understand their data. With its intuitive drag-and-drop interface, Tableau allows users to create interactive and customizable dashboards, reports, and charts from a wide range of data sources. By using Tableau, large enterprises can gain insights, make informed decisions, and drive strategic growth based on data-driven insights.

Connecting Google DV360 (Google Display & Video 360) to Tableau

Connecting Google DV360 (Google Display & Video 360) to Tableau can be achieved in several ways:

  • Exporting raw data from Google DV360 as a CSV file and importing it into Tableau for visualization and analysis.
  • Using a third-party data connector for Tableau, such as the Tableau Google DV360 connector, to directly sync data from Google DV360 to Tableau.
  • Setting up an API connection between Google DV360 and Tableau to automate data transfer and updates.
  • Utilizing Improvado, an advanced marketing analytics platform, to extract and transform data from Google DV360 into a format compatible with Tableau. This option simplifies the data integration process and eliminates the need for manual data exports or complex API configurations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Tableau with Improvado

Improvado is the best solution for connecting Google DV360 (Google Display & Video 360) to Tableau, as it offers a complete data pipeline from data extraction through transformation and normalization to data visualization. Improvado's platform enables you to easily integrate your Google DV360 data with Tableau without the need for manual data manipulation or complex API setups.

With Improvado, you can access a wide range of metrics and dimensions from Google DV360, enabling you to create comprehensive and insightful Tableau dashboards. Additionally, Improvado's platform is designed to scale with your business, allowing you to handle large volumes of data and centralize your marketing and sales data from various sources.

Summary of connection Google DV360 (Google Display & Video 360) to Tableau

In summary, connecting Google DV360 (Google Display & Video 360) to Tableau can provide valuable insights and help drive data-driven decision-making for large enterprises. By using Improvado, you can streamline this process, ensuring a seamless integration between the two platforms. The Improvado solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data and centralize your marketing and sales data. To learn more about how Improvado can help you connect Google DV360 to Tableau, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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