Connect Google DV360 (Google Display & Video 360) to Domo for Insightful Visualizations

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What is Google DV360 (Google Display & Video 360)?

Google Display & Video 360 (DV360) is a comprehensive advertising platform designed to help enterprise companies streamline and optimize their digital marketing efforts. By providing a unified solution for managing ad campaigns across multiple channels, Google DV360 enables marketers to make data-driven decisions, enhance targeting, and improve performance. With advanced features like real-time bidding, cross-channel measurement, and advanced reporting, it empowers large enterprises to efficiently manage their marketing budget and achieve better results.

What is Domo?

Domo is a powerful cloud-based business intelligence (BI) platform designed for enterprise companies to help them make data-driven decisions. By consolidating data from multiple sources and offering a wide range of data visualization tools, Domo enables businesses to gain insights, track key performance indicators (KPIs), and make better decisions. Domo's flexible and scalable architecture allows large organizations to easily manage and analyze vast amounts of data, providing a unified platform for data-driven decision-making.

Connecting Google DV360 (Google Display & Video 360) to Domo

To connect Google DV360 to Domo, follow these steps:

  • First, create a new project in Google Developers Console and enable the DV360 API.
  • Next, obtain the necessary OAuth 2.0 credentials, such as Client ID and Client Secret, by creating a new OAuth 2.0 client ID for your project.
  • Then, create a new data connector in Domo, selecting Google DV360 as the data source and providing the required credentials.
  • Configure the data connector by selecting the desired metrics and dimensions, as well as any filters or date ranges you wish to apply.
  • After configuring the data connector, you can begin importing data into Domo by creating a new dataset based on the Google DV360 connector.
  • Once the data is imported, you can start creating visualizations, dashboards, and reports in Domo to analyze and gain insights from your Google DV360 data.
  • While connecting Google DV360 to Domo can be done manually, using a solution like Improvado can significantly simplify and streamline the process, ensuring accurate and efficient data extraction and loading.

For many businesses, manually connecting Google DV360 to Domo can be time-consuming and prone to errors. Improvado offers a superior alternative, automating the data extraction and loading process while maintaining data integrity.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Domo with Improvado

Improvado is the best solution for connecting Google DV360 to Domo due to its ability to handle large volumes of data, provide a high level of customization, and offer exceptional customer support. The platform's automated data extraction and transformation process ensures that your Google DV360 data is accurately and efficiently imported into Domo, allowing you to focus on analyzing and visualizing the data instead of spending time on manual data extraction.

In addition, Improvado offers a comprehensive data dictionary that includes a wide range of metrics and dimensions, making it easy to customize your Google DV360 data within Domo. By using Improvado, you can be confident that your data is accurate, up-to-date, and ready for analysis.

Summary of connection Google DV360 (Google Display & Video 360) to Domo

In summary, connecting Google DV360 and Domo can greatly enhance your marketing analytics capabilities by centralizing your data and providing powerful visualization tools. Improvado is the best solution for this integration due to its scalability, customization options, high-quality customer support, and ability to process large volumes of data with ease. By using Improvado, you can centralize your marketing and sales data, allowing your team to focus on making data-driven decisions that drive business growth. To learn more about the benefits of using Improvado to connect Google DV360 and Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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