Connect SearchMetrics to Metabase for Insightful Visualizations

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What is SearchMetrics?

SearchMetrics is a comprehensive marketing analytics platform that empowers enterprise companies to gain valuable insights into their online performance. The platform offers extensive data analysis on SEO, PPC, and social media, enabling businesses to optimize their digital marketing strategies. With SearchMetrics, large enterprises can benefit from advanced keyword research, competitor analysis, and data-driven recommendations to boost their online visibility and drive growth.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool built for large enterprises. It allows users to quickly and easily create insightful dashboards, visualizations, and reports from their data without the need for coding or complex SQL queries. With Metabase, enterprises can better understand their data, uncover hidden patterns, and make data-driven decisions to improve business performance. The platform is highly customizable and scalable, ensuring it meets the unique needs of large organizations.

Connecting SearchMetrics to Metabase

Connecting SearchMetrics to Metabase can be accomplished in several ways:

  • Using the native Metabase data connector, which requires configuring API access and manually defining metrics and dimensions.
  • Developing a custom API integration between SearchMetrics and Metabase to extract data and import it into Metabase. This approach requires significant development effort and may not be suitable for all organizations.
  • Utilizing third-party tools and connectors to bridge the gap between SearchMetrics and Metabase. This option simplifies the integration process but may come with additional costs and limited support.
  • Choosing Improvado as an all-in-one solution for connecting SearchMetrics to Metabase. Improvado offers a seamless, scalable, and customizable integration, automating the entire data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting SearchMetrics to Metabase with Improvado

Improvado is the best solution for connecting SearchMetrics to Metabase because it handles the entire data pipeline, from extraction and transformation to visualization. The platform supports a wide range of metrics and dimensions that can be automatically extracted from SearchMetrics, ensuring a comprehensive data analysis. Furthermore, Improvado's customization capabilities allow organizations to tailor the data sync process to their specific needs, making it a flexible and efficient option. With high-quality customer support, scalability, and the ability to process large volumes of data, Improvado is the ideal choice for connecting SearchMetrics and Metabase.

Summary of connection SearchMetrics to Metabase

In summary, connecting SearchMetrics to Metabase can be streamlined using the Improvado platform. By automating the entire data pipeline, Improvado provides a scalable and customizable solution for enterprises looking to centralize their marketing and sales data. The platform's ability to process large volumes of data, combined with its high-quality customer support, makes it a reliable choice for large organizations looking to visualize SearchMetrics data in Metabase. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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