Connect Google DV360 (Google Display & Video 360) to GoodData to Streamline Marketing Analytics

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a comprehensive marketing platform that allows large enterprises to improve their advertising campaigns and reach their target audiences more effectively. By consolidating media buying, creative development, and data management, Google DV360 streamlines marketing efforts and provides valuable insights for making data-driven decisions. Enterprise companies benefit from using Google DV360 through increased efficiency, centralized campaign management, and enhanced targeting capabilities.

What is GoodData?

GoodData is an advanced business intelligence (BI) and data visualization platform designed specifically for large enterprises. By providing a scalable, secure, and customizable solution, GoodData enables companies to make better-informed decisions using their data. With a user-friendly interface, powerful analytics capabilities, and a wide range of customizable dashboards, GoodData helps enterprises to derive actionable insights and improve business performance across various departments and teams.

Connecting Google DV360 (Google Display & Video 360) to GoodData

There are several ways to connect Google DV360 (Google Display & Video 360) to GoodData:

  • Manual data export and import: Export data from Google DV360 as a CSV file and import it into GoodData for further analysis and visualization.
  • API integration: Develop a custom integration using Google DV360 APIs to fetch data directly from the source and load it into GoodData. This method requires technical expertise and ongoing maintenance.
  • ETL tools: Use third-party ETL (Extract, Transform, Load) tools to automate the process of extracting data from Google DV360, transforming it as needed, and loading it into GoodData. This method can be complex and expensive, depending on the tool used.
  • Improvado: An advanced marketing analytics platform that covers a complete data pipeline, from data extraction to data visualization. Improvado simplifies the process of connecting Google DV360 to GoodData, providing a seamless and efficient solution for getting the most out of your marketing data.

With Improvado, you can extract and load data from Google DV360 into GoodData without the need for manual intervention or complex ETL processes.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google DV360 (Google Display & Video 360) to GoodData with Improvado

Improvado is the best solution to connect Google DV360 (Google Display & Video 360) to GoodData because it offers a scalable, customizable, and easy-to-use platform built specifically for marketing data. With Improvado, you can automatically extract metrics and dimensions from Google DV360 and load them directly into GoodData, eliminating the need for manual data exports or complex API integrations.

Improvado's platform is designed to handle large volumes of data, making it the ideal choice for enterprise companies with extensive marketing campaigns. Additionally, Improvado provides top-notch customer support, ensuring that you always have access to expert assistance when needed.

By centralizing your marketing and sales data, Improvado helps to streamline your data analysis and visualization processes, enabling you to make better-informed decisions and optimize your marketing efforts.

Summary of connection Google DV360 (Google Display & Video 360) to GoodData

In summary, connecting Google DV360 (Google Display & Video 360) to GoodData can be a complex process, but Improvado simplifies it, offering a seamless and efficient solution. With Improvado, you can unlock the full potential of your marketing data by centralizing, analyzing, and visualizing it in GoodData. With benefits such as scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data, Improvado is the best choice to connect Google DV360 to GoodData. To learn more about Improvado's solutions and see how they can benefit your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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