Connect Datadog to Metabase to Streamline Marketing Analytics

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Datadog?

Datadog is a popular monitoring and analytics platform that helps enterprises gain visibility into their IT infrastructure, applications, and log data. By using Datadog, large companies can analyze performance metrics, track issues in real-time, and optimize their infrastructure for scalability and efficiency. This comprehensive tool is essential for enterprises to maintain a high level of service and deliver a seamless customer experience.

What is Metabase?

Metabase is an open-source business intelligence (BI) platform that enables enterprise companies to visualize and analyze their data with easy-to-use dashboards and reports. With Metabase, decision-makers can quickly identify trends, uncover insights, and make data-driven decisions to drive growth and efficiency in their organization. Its simple interface and powerful features make it an ideal tool for large companies looking to optimize their data analysis processes.

Connecting Datadog to Metabase

To connect Datadog to Metabase, follow these steps:

  • First, export the relevant data from Datadog by using the Datadog API or other available data export options. This will allow you to access the metrics and logs that you want to visualize in Metabase.
  • Next, prepare your data for Metabase by transforming and normalizing it. This may involve converting timestamps, aggregating data at the desired level, and ensuring that all data is in a format that can be easily read by Metabase.
  • Load the transformed data into a database that is compatible with Metabase. This can include PostgreSQL, MySQL, or other supported databases.
  • Configure your Metabase instance to connect to the database containing your Datadog data. You will need to provide the database connection information, such as the hostname, port, and credentials.
  • Once connected, create a new dashboard in Metabase and start visualizing your Datadog data with various visualization options, such as line charts, bar charts, and pie charts.
  • Alternatively, you can use Improvado to simplify the process of connecting Datadog to Metabase. This advanced marketing analytics platform automates the entire data pipeline, from data extraction and transformation to visualization, making it a more efficient and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Datadog to Metabase with Improvado

Improvado is the best solution for connecting Datadog to Metabase due to its powerful features and capabilities. By utilizing Improvado, you can:

  • Automate the data extraction process, saving time and reducing the risk of errors
  • Transform and normalize your data without the need for manual intervention
  • Load your data seamlessly into a database that is compatible with Metabase
  • Access a wide range of metrics and dimensions that can be automatically extracted from Datadog
  • Scale your data pipeline efficiently, handling large volumes of data with ease
  • Receive high-quality customer support to help you through the entire process

Summary of connection Datadog to Metabase

In summary, connecting Datadog and Metabase can deliver powerful insights for enterprise companies looking to optimize their IT infrastructure and data analysis processes. By using Improvado, businesses can benefit from a scalable, customizable, and efficient data pipeline that centralizes their marketing and sales data. With high-quality customer support and the ability to process large volumes of data, Improvado is the ideal solution for connecting Datadog to Metabase. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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