Connect MediaMath to Metabase Automatically

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What is MediaMath?

MediaMath is a leading programmatic marketing platform that helps enterprise companies optimize their digital marketing campaigns. It offers advanced tools for audience targeting, real-time bidding, and campaign performance analysis, enabling businesses to reach their target audience effectively and efficiently. By utilizing MediaMath, large enterprises can achieve higher ROI, improve customer engagement, and drive better decision-making through data-driven insights.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that enables large enterprises to easily visualize and analyze their data. With its user-friendly interface, Metabase allows users to create insightful dashboards, ask questions, and explore data without technical expertise. By using Metabase, companies can quickly identify trends, uncover insights, and make data-driven decisions. Its customizable features, seamless integration capabilities, and ability to handle large volumes of data make Metabase an ideal choice for large-scale organizations looking to turn raw data into actionable insights.

Connecting MediaMath to Metabase

Connecting MediaMath to Metabase involves several steps:

  • First, you'll need to export data from MediaMath using its reporting API. This will allow you to access and retrieve the raw data for your marketing campaigns, including metrics and dimensions related to campaign performance, audience targeting, and more.
  • Next, you'll need to transform and clean the data, ensuring that it's ready for analysis. This may involve reformatting the data, removing duplicates, and filling in missing values, among other tasks.
  • Once the data is cleaned, you'll need to load it into a data warehouse or database that's compatible with Metabase. This could be a cloud-based solution like Amazon Redshift or Google BigQuery, or an on-premises option like PostgreSQL or MySQL.
  • After the data is stored in a compatible database, you can connect Metabase to the data source and begin visualizing and analyzing the data in your MediaMath Metabase dashboard.
  • Lastly, to simplify the process of connecting MediaMath to Metabase, you can use a data connector like Improvado. This solution automates the data extraction, transformation, and loading process, making it easier and more efficient to integrate MediaMath with Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Metabase with Improvado

Improvado is the best solution for connecting MediaMath to Metabase because it automates the entire data pipeline, saving you time and resources. With Improvado, you can easily extract data from MediaMath and load it into a compatible data warehouse or database for Metabase. The platform offers a wide range of metrics and dimensions that can be automatically extracted from MediaMath, ensuring that you have access to all the data you need for analysis. Additionally, Improvado offers scalability, customization, and high-quality customer support, making it an ideal choice for large enterprises looking to centralize their marketing and sales data.

Summary of connection MediaMath to Metabase

In summary, connecting MediaMath and Metabase allows large enterprises to gain valuable insights from their marketing data. By using a solution like Improvado, businesses can automate the data pipeline, saving time and resources while ensuring the quality and accuracy of their data. The benefits of the Improvado solution include scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralizing marketing and sales data. To learn more about how Improvado can help your business connect MediaMath to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.

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