Data sources
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MediaMath

MediaMath Data Integration — Programmatic Insights

Extract bid performance, audience targeting, and campaign metrics from MediaMath. Send clean data to Tableau or your warehouse for cross-platform analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect MediaMath integration in 3 clicks

Improvado connects directly to MediaMath's API to extract campaign performance, audience targeting, and spend data. Our connector pulls impressions, clicks, conversions, and cost metrics across all your programmatic campaigns. Data refreshes automatically every hour, ensuring your dashboards always reflect current performance. No manual exports or CSV uploads required.

MediaMath Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
MediaMath + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified programmatic data across platforms

MediaMath data flows into Improvado's Marketing Common Data Model, standardizing metrics like CTR, CPC, and conversion rates. This normalization lets you compare programmatic performance against search, social, and display campaigns in one view. Cross-platform attribution becomes possible when MediaMath data sits alongside Google Ads, Facebook, and other channels. Build comprehensive media mix models with consistent data definitions.

Use Cases

What users ask their MediaMath integration

Cross-channel
Compare MediaMath programmatic performance against Google Display and Facebook campaigns
6 hrs → 20 min
Budget optimization
Optimize programmatic spend allocation across DSPs using unified performance metrics
Manual → auto
Executive reporting
Generate executive reports combining programmatic, search, and social performance data
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What MediaMath metrics can Improvado extract?
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Improvado extracts impressions, clicks, conversions, spend, CTR, CPC, CPM, and viewability metrics from MediaMath. We also pull audience segment performance, creative performance, and supply path optimization data. All metrics are available at campaign, line item, and creative levels.
How often does MediaMath data refresh in Improvado?
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MediaMath data refreshes every hour by default through Improvado's automated sync. You can adjust refresh frequency based on your reporting needs. Historical data is available for up to 2 years depending on your MediaMath account settings.
Can I connect multiple MediaMath accounts to Improvado?
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Yes, Improvado supports multiple MediaMath account connections within a single workspace. This is useful for agencies managing multiple clients or companies with separate regional accounts. Each account's data remains isolated unless you choose to combine it.
Does Improvado support MediaMath audience data?
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Improvado extracts audience performance metrics including segment reach, engagement rates, and conversion data from MediaMath. We pull first-party, third-party, and lookalike audience performance. Audience overlap analysis is available when combined with other platform data.
What destinations work with MediaMath data from Improvado?
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MediaMath data flows to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker through Improvado. Data arrives in your chosen destination within minutes of extraction. All destinations receive the same normalized data structure for consistent reporting.
How does Improvado handle MediaMath API rate limits?
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Improvado manages MediaMath API rate limits automatically through intelligent request throttling and retry logic. Our system optimizes data extraction timing to avoid hitting limits while maintaining data freshness. You'll never need to worry about API quota management or failed syncs due to rate limiting.