Connect Criteo to Metabase to Eliminate Human Error

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What is Criteo?

Criteo is a global technology company that specializes in performance marketing, providing enterprise-level solutions for personalized retargeting and online advertising. By leveraging machine learning and big data, Criteo helps large businesses drive sales and customer engagement through personalized ad campaigns. Enterprise companies benefit from using Criteo by improving their online presence, increasing conversions, and maximizing return on ad spend.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that enables organizations to explore, analyze, and visualize their data. With its user-friendly interface and powerful query builder, Metabase allows enterprise companies to create insightful reports and dashboards without requiring extensive technical knowledge. By using Metabase, large organizations can make data-driven decisions, identify trends, and optimize their business processes.

Connecting Criteo to Metabase

Connecting Criteo to Metabase can be done in several ways, such as:

  • Using a direct API connection to extract data from Criteo and load it into Metabase
  • Exporting data from Criteo in CSV or Excel format and importing it into Metabase
  • Utilizing third-party ETL (Extract, Transform, Load) tools or connectors to automate the data integration process
  • Developing custom scripts or applications to extract, transform, and load Criteo data into Metabase
  • Choosing Improvado, an advanced marketing analytics platform that offers a seamless and efficient way to connect Criteo to Metabase and centralize marketing data for analysis and visualization

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Criteo to Metabase with Improvado

Improvado is the ideal solution for connecting Criteo to Metabase because it simplifies and automates the entire data pipeline, from extraction and transformation to normalization and visualization. With Improvado, you can easily extract metrics and dimensions from Criteo using pre-built data connectors and load them into Metabase for comprehensive analysis and reporting.

Improvado offers significant benefits over other data integration methods, such as:

  • Scalability – Improvado can handle large volumes of data and adapt to your growing business needs
  • Customization – Tailor the data extraction process to suit your specific requirements and preferences
  • High-quality customer support – Receive expert assistance and guidance from dedicated support teams
  • Centralized marketing and sales data – Consolidate data from various sources for unified analysis and reporting

Summary of connection Criteo to Metabase

In summary, connecting Criteo and Metabase allows enterprise companies to leverage the powerful insights provided by both platforms, maximizing the value of their marketing data. Improvado offers a seamless and efficient solution for integrating Criteo with Metabase, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, organizations can make data-driven decisions and optimize their business processes. To learn more about how Improvado can help you connect Criteo to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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