Connect Dotdigital to Metabase to Eliminate Human Error

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What is Dotdigital?

Dotdigital is a leading marketing automation platform designed for enterprise companies. It offers powerful features such as email marketing, SMS marketing, and marketing automation, allowing businesses to create, deliver, and analyze targeted campaigns. By leveraging Dotdigital, large enterprises can streamline their marketing efforts, enhance customer engagement, and boost their overall revenue.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that enables companies to analyze their data and create interactive dashboards. With Metabase, enterprise organizations can gain valuable insights from their data, make data-driven decisions, and share findings with team members across departments. Its user-friendly interface and robust analytical capabilities make Metabase a popular choice for businesses looking to get the most out of their data.

Connecting Dotdigital to Metabase

Connecting Dotdigital to Metabase can be achieved through various methods, including:

  • Using Dotdigital's native API to extract data and load it into Metabase.
  • Exporting data from Dotdigital as a CSV or Excel file and importing it into Metabase.
  • Utilizing third-party ETL (Extract, Transform, Load) tools to automate the data extraction and loading process.
  • Creating a custom data connector for Metabase Dotdigital integration.
  • Working with Improvado, an advanced marketing analytics platform that provides a complete data pipeline solution to connect Dotdigital to Metabase and extract data seamlessly.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Dotdigital to Metabase with Improvado

Improvado is the optimal solution for connecting Dotdigital to Metabase as it offers numerous advantages over other methods. By using Improvado, businesses can efficiently extract, transform, and load data from Dotdigital to Metabase without needing extensive technical expertise or manual intervention. Improvado's pre-built data connectors simplify the integration process and provide access to a wide range of metrics and dimensions that can be automatically extracted from Dotdigital. This saves both time and effort, allowing companies to focus on data analysis and decision-making.

Furthermore, Improvado's platform is highly scalable, enabling it to handle large data volumes and accommodate the needs of enterprise organizations. Its customization features allow businesses to tailor the data extraction process, ensuring that only relevant data is imported into Metabase. Additionally, Improvado's commitment to high-quality customer support ensures that any issues encountered during the integration process are promptly addressed and resolved.

Summary of connection Dotdigital to Metabase

In summary, connecting Dotdigital and Metabase is an essential step for businesses seeking to maximize the potential of their marketing data. By leveraging Improvado's advanced marketing analytics platform, companies can benefit from a seamless, scalable, and customizable solution that simplifies the data integration process. With its ability to process large data volumes and centralize marketing and sales data, Improvado empowers businesses to unlock valuable insights, drive data-driven decision-making, and boost overall performance. To learn more about Improvado's capabilities and how they can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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