Connect Google DV360 (Google Display & Video 360) to Mode to Make Data-Driven Decisions

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a powerful marketing tool designed to help enterprise companies streamline their digital advertising campaigns across multiple channels. With its advanced targeting capabilities, real-time analytics, and cross-platform support, Google DV360 allows businesses to optimize their marketing efforts, maximize ROI, and reach their target audience with precision.

What is Mode?

Mode is a robust data analysis and visualization platform that enables enterprise companies to gain valuable insights from their data. With its easy-to-use interface, powerful query capabilities, and customizable dashboards, Mode empowers businesses to make data-driven decisions, uncover hidden trends, and drive growth.

Connecting Google DV360 (Google Display & Video 360) to Mode

Connecting Google DV360 (Google Display & Video 360) to Mode can be achieved through the following steps:

  • Begin by exporting your Google DV360 data into a compatible file format, such as CSV or JSON.
  • Next, import the data into a data warehouse, like Google BigQuery, Amazon Redshift, or Snowflake, which can store large volumes of structured and semi-structured data.
  • Create a connection between Mode and your data warehouse using the appropriate database connector provided by Mode.
  • Configure the connection settings, including the database type, host, port, username, and password, to establish a secure connection between Mode and your data warehouse.
  • Once connected, use SQL queries to extract and manipulate the data as needed for your analysis and visualization needs.
  • Create custom dashboards in Mode to visualize your Google DV360 data, uncovering trends and insights that can inform your marketing strategy and decision-making.
  • As an alternative to the manual setup, consider using Improvado, an advanced marketing analytics platform, to streamline the process by automating data extraction, transformation, and visualization, saving you time and resources.

Improvado offers a more efficient way to load data from Google DV360 (Google Display & Video 360) to Mode, handling the entire data pipeline from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Google DV360 (Google Display & Video 360) to Mode with Improvado

Improvado is the optimal solution for connecting Google DV360 (Google Display & Video 360) to Mode due to its robust features and ease of use. By leveraging Improvado's advanced data pipeline, businesses can automate the extraction, transformation, and normalization of their Google DV360 data, reducing manual effort and ensuring data accuracy. With Improvado, you can access a comprehensive list of metrics and dimensions that can be automatically extracted from Google DV360, making it easy to customize and scale your data analysis and visualization efforts in Mode. Moreover, Improvado's dedicated customer support team is readily available to assist with any questions or issues that may arise during the integration process.

Summary of connection Google DV360 (Google Display & Video 360) to Mode

In summary, connecting Google DV360 (Google Display & Video 360) and Mode is made easy with Improvado. This advanced marketing analytics platform offers a scalable and customizable solution for businesses looking to optimize their marketing data analysis and visualization efforts. With Improvado, you can process large volumes of data, centralize your marketing and sales data, and enjoy high-quality customer support. To learn more about how Improvado can streamline your data pipeline and enhance your marketing analysis, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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