Connect Drift to Metabase for Real-Time Data Flow

Improvado: your copilot for all marketing data ops.

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What is Drift?

Drift is a leading conversational marketing platform that enables enterprise companies to engage with prospects and customers in real-time. By using Drift, businesses can automate lead qualification, schedule meetings, and provide instant answers to common questions. This helps companies streamline their sales process, increase conversion rates, and improve customer satisfaction.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies. It allows users to analyze and visualize vast amounts of data without the need for complex SQL queries. With its user-friendly interface, Metabase enables marketers and analysts to create insightful dashboards, reports, and visualizations, leading to data-driven decisions and improved business performance.

Connecting Drift to Metabase

Connecting Drift to Metabase can be achieved in several ways:

  • Use a third-party data connector to extract data from Drift and load it into Metabase. This may require additional configuration and setup.
  • Develop a custom integration using Drift's API to extract data and import it into Metabase. This method requires programming skills and knowledge of both platforms' APIs.
  • Export your Drift data as a CSV file and then import it into Metabase. This approach may require manual data manipulation and regular updates to keep the data in sync.
  • Utilize Improvado, an advanced marketing analytics platform, to streamline the process of connecting Drift to Metabase. Improvado simplifies data extraction, transformation, and visualization, making it the optimal choice for large enterprises.

Among these options, using Improvado is the most efficient and scalable solution for connecting Drift to Metabase. By leveraging Improvado's data extraction and load capabilities, you can effortlessly sync your Drift data with Metabase and keep it up-to-date.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Drift to Metabase with Improvado

Choosing Improvado to connect Drift to Metabase offers several advantages:

  • Scalability – Improvado can handle large volumes of data, making it suitable for enterprise companies.
  • Customization – The platform allows users to create custom data transformations, ensuring data is normalized and ready for analysis in Metabase.
  • Comprehensive data coverage – Improvado's data dictionary provides a list of all available metrics and dimensions, ensuring you have access to the data you need.
  • Centralization – Improvado centralizes your marketing and sales data, eliminating the need for manual data imports and exports.
  • Customer support – Improvado offers high-quality customer support, guiding you through the process of connecting Drift to Metabase and addressing any issues that may arise.

By using Improvado to connect Drift to Metabase, you can ensure seamless data integration, allowing you to visualize and analyze your Drift data with ease.

Summary of connection Drift to Metabase

In summary, connecting Drift to Metabase is achievable through various methods, but employing Improvado offers the most efficient and scalable solution. With Improvado, you can benefit from a streamlined data pipeline that covers extraction, transformation, normalization, and visualization. The platform's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for enterprise companies. To find out how Improvado can help you connect Drift to Metabase, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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