Connect Mailgun to Metabase to Streamline Marketing Analytics

Improvado: your fast lane to seamless marketing data integration.

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What is Mailgun?

Mailgun is a powerful email delivery service designed for enterprise companies to send, receive, and track their marketing and transactional emails. With its robust API, Mailgun makes it easy for businesses to automate and optimize their email campaigns, improving deliverability and ensuring that messages reach their intended recipients. By using Mailgun, large enterprises can benefit from increased email efficiency, reduced bounce rates, and better inbox placement.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that enables enterprise companies to gain insights from their data. With its easy-to-use interface, Metabase allows users to create and share interactive dashboards, perform ad hoc queries, and generate reports without requiring advanced technical skills. By leveraging Metabase, large enterprises can empower their marketing and analytics teams to make data-driven decisions and uncover hidden trends that drive business growth.

Connecting Mailgun to Metabase

Connecting Mailgun to Metabase can be achieved in several ways:

  • Using Mailgun's API to query and retrieve data, followed by importing the data into Metabase as a CSV or JSON file.
  • Creating a custom data connector for Metabase Mailgun by developing a script to fetch and transform Mailgun data into a format that Metabase can consume.
  • Utilizing third-party data integration tools that offer pre-built connectors for both Mailgun and Metabase, simplifying the data import process.
  • Considering a more comprehensive solution like Improvado, which not only connects Mailgun to Metabase but also covers the entire data pipeline, from data extraction and transformation to data normalization and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailgun to Metabase with Improvado

Improvado is the optimal solution for connecting Mailgun to Metabase, as it offers a variety of benefits over alternative methods. With Improvado, enterprises can automate the data extraction process, fetching metrics and dimensions directly from Mailgun using pre-built connectors. This eliminates the need for manual data imports, saving time and reducing the risk of errors.

Moreover, Improvado's platform is highly scalable, capable of handling large volumes of data from multiple marketing and sales sources. It also allows for extensive customization, enabling businesses to tailor the data pipeline to their unique needs. By centralizing all marketing and sales data, Improvado enables enterprises to gain a holistic view of their performance and make more informed decisions.

Lastly, Improvado prioritizes customer support, providing a dedicated team to assist with implementation, troubleshooting, and optimization. This ensures a smooth and successful integration of Mailgun and Metabase for enterprise companies.

Summary of connection Mailgun to Metabase

In summary, connecting Mailgun to Metabase can be achieved through several methods, but Improvado stands out as the best solution. With its ability to automate data extraction, process large volumes of data, and centralize marketing and sales data, Improvado makes it easy for enterprise companies to unlock the full potential of their Mailgun data within Metabase. Additionally, Improvado's commitment to high-quality customer support ensures a seamless integration process. To explore the benefits of using Improvado for your Mailgun Metabase integration, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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