Connect LinkedIn Ads to Metabase to Streamline Marketing Analytics

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that allows enterprise companies to reach targeted audiences based on their professional networks, job titles, skills, and more. By leveraging LinkedIn Ads, businesses can generate high-quality leads, build brand awareness, and drive website traffic. With robust targeting options, LinkedIn Ads is an essential tool for enterprise marketers looking to engage with a professional audience and achieve measurable results.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool that enables enterprise companies to explore, analyze, and visualize their data with ease. With a user-friendly interface and powerful visualization capabilities, Metabase allows users to create custom dashboards and reports, making it easier for businesses to track key performance indicators (KPIs), identify trends, and make data-driven decisions. Metabase is an excellent choice for organizations looking to gain valuable insights from their data without the complexity of traditional BI tools.

Connecting LinkedIn Ads to Metabase

Connecting LinkedIn Ads to Metabase can be achieved through several methods:

  • Manually exporting LinkedIn Ads data as CSV files, then importing them into Metabase. This method is time-consuming and prone to errors, especially when dealing with large data sets.
  • Using a third-party data connector or integration tool to sync LinkedIn Ads data with Metabase. While some connectors exist, they might not cover all metrics and dimensions available in LinkedIn Ads, limiting the scope of your analysis.
  • Developing a custom data pipeline using APIs to extract data from LinkedIn Ads and load it into Metabase. This method requires significant technical expertise and maintenance, making it less feasible for most enterprises.
  • Utilizing Improvado, a robust marketing analytics platform that simplifies the data extraction process and seamlessly connects LinkedIn Ads data to Metabase, providing a comprehensive analysis of your marketing campaigns.

By choosing Improvado over other methods, you can easily extract and load data from multiple marketing platforms, including LinkedIn Ads, directly into Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Metabase with Improvado

Improvado is the best solution to connect LinkedIn Ads to Metabase for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise-level organizations with complex marketing and sales data needs.
  • Customization: Improvado allows you to easily map and normalize your data, providing a consistent format across all platforms, including LinkedIn Ads and Metabase.
  • Comprehensive data extraction: Improvado offers a complete list of metrics and dimensions that can be automatically extracted from LinkedIn Ads, ensuring no valuable insights are missed.
  • High-quality customer support: Improvado provides dedicated support to ensure seamless integration between LinkedIn Ads and Metabase, addressing any technical issues or questions that may arise.

Summary of connection LinkedIn Ads to Metabase

In summary, connecting LinkedIn Ads and Metabase allows enterprise businesses to fully leverage their marketing data for better decision-making and campaign optimization. By using Improvado, organizations can easily centralize and analyze their marketing and sales data, providing a scalable, customizable solution that handles large volumes of data with ease. With high-quality customer support and a comprehensive list of available metrics and dimensions, Improvado is the ideal choice for enterprise companies looking to connect LinkedIn Ads to Metabase and gain valuable insights from their marketing efforts.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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