Connect LinkedIn Ads to Domo for Insightful Visualizations

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that enables large enterprises to reach their target audience through sponsored content, display ads, and sponsored InMails. By leveraging LinkedIn's extensive professional network, companies can target their ads based on factors like job title, company size, and industry. This helps enterprises generate high-quality leads, create brand awareness, and drive website traffic.

What is Domo?

Domo is a leading business intelligence (BI) and data visualization platform that helps large enterprises transform their raw data into actionable insights. With Domo, companies can aggregate data from multiple sources, create interactive visualizations, and share those insights across the organization. This allows decision-makers to make data-driven decisions, identify trends, and optimize their marketing and sales strategies.

Connecting LinkedIn Ads to Domo

Connecting LinkedIn Ads to Domo involves several steps:

  • Start by setting up a LinkedIn Ads account and a Domo account if you haven't already.
  • Obtain an API key from LinkedIn Ads by registering a new application and selecting the required permissions.
  • Configure the LinkedIn Ads connector in Domo by providing the API key, secret, and other required information. This will allow Domo to access your LinkedIn Ads data.
  • Choose the specific LinkedIn Ads metrics and dimensions you want to visualize in Domo.
  • Set up a data extraction schedule to ensure your LinkedIn Ads data is regularly synced with Domo.
  • Once the LinkedIn Ads data is imported into Domo, create custom visualizations and dashboards to analyze and track your ad performance.
  • If you're looking for a more streamlined and automated solution, consider using Improvado instead of manually setting up the connection. With Improvado's data extraction and load capabilities, you can easily connect LinkedIn Ads to Domo without any coding or technical expertise.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Domo with Improvado

Improvado is the best solution for connecting LinkedIn Ads to Domo because it simplifies the entire process and offers additional benefits. With Improvado, you can:

  • Automate the data extraction and transformation process, saving time and effort compared to manual configuration.
  • Access a comprehensive list of metrics and dimensions that can be automatically extracted from LinkedIn Ads, ensuring you have all the data you need for in-depth analysis.
  • Customize the data pipeline to suit your unique business requirements and data structure.
  • Receive dedicated customer support and assistance from the Improvado team, ensuring a seamless integration experience.

Summary of connection LinkedIn Ads to Domo

In summary, connecting LinkedIn Ads to Domo can provide valuable insights into your ad performance, helping you optimize your marketing strategies. Improvado is an excellent choice for achieving this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes your marketing and sales data, making it easier to analyze and visualize your LinkedIn Ads data in Domo. To learn more about Improvado's solution and how it can benefit your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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