Connect LinkedIn Ads to Excel Power Query to Eliminate Human Error

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that allows enterprise companies to target and engage with a professional audience. By leveraging LinkedIn's extensive user base and advanced targeting options, businesses can create highly targeted ad campaigns to promote their products and services. This helps enterprise companies generate high-quality leads, increase brand awareness, and drive website traffic.

What is Excel Power Query?

Excel Power Query is a data analysis tool within Microsoft Excel that enables users to import, transform, and analyze data from various sources. It simplifies the process of collecting and preparing data for analysis, allowing users to create customized reports and dashboards. Enterprise companies benefit from Excel Power Query by gaining insights into their data, making informed decisions, and streamlining their data analysis process.

Connecting LinkedIn Ads to Excel Power Query

Connecting LinkedIn Ads to Excel Power Query can be done in several ways:

  • Manually export LinkedIn Ads data and import it into Excel Power Query. This process can be time-consuming and requires regular updates to maintain accurate data.
  • Use a third-party data connector for Excel Power Query LinkedIn Ads, which automatically syncs data between the two platforms. This option may require additional setup and cost, but it can save time and ensure data accuracy.
  • Build a custom solution to link LinkedIn Ads to Excel Power Query using APIs. This approach may require technical expertise and can be complex to maintain.
  • Utilize Improvado's advanced marketing analytics platform, which simplifies the process of connecting LinkedIn Ads to Excel Power Query. With Improvado, you can extract data from LinkedIn Ads and automatically load it into Excel Power Query, ensuring accurate and up-to-date data for your analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Excel Power Query with Improvado

Improvado is the best solution to connect LinkedIn Ads to Excel Power Query for several reasons:

  • It offers a seamless integration process, eliminating the need for manual data exports or complex API setups.
  • Improvado provides a wide range of metrics and dimensions that can be automatically extracted from LinkedIn Ads, allowing for in-depth analysis and visualization of your advertising data.
  • With Improvado, you can also connect multiple data sources to Excel Power Query, centralizing your marketing and sales data for a comprehensive view of your business performance.

Improvado's platform is designed to handle large volumes of data, making it a scalable solution for enterprise companies. It also offers customization options to tailor the integration to your specific needs and provides high-quality customer support to assist you throughout the process.

Summary of connection LinkedIn Ads to Excel Power Query

In summary, connecting LinkedIn Ads and Excel Power Query is essential for enterprise companies to gain insights into their advertising data and drive better decision-making. Improvado simplifies this process by offering a scalable, customizable solution that can handle large volumes of data and centralize marketing and sales data. With Improvado's high-quality customer support, you can ensure a seamless integration and make the most of your LinkedIn Ads data. To learn more about how Improvado can help your business, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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