Connect Snapchat Ads to Metabase for Insightful Visualizations

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through engaging and interactive ad formats. By leveraging Snapchat's unique features, such as augmented reality lenses and full-screen vertical videos, businesses can create immersive experiences that drive brand awareness, increase engagement, and ultimately, boost sales. With its advanced targeting capabilities, companies can easily reach the right audience at the right time to maximize their marketing efforts.

What is Metabase?

Metabase is an open-source data visualization tool that enables enterprise companies to gain valuable insights from their data through easy-to-understand dashboards, charts, and reports. Designed for both technical and non-technical users, Metabase simplifies the process of data analysis by providing a user-friendly interface and a wide range of customization options. By integrating Metabase with various data sources, businesses can centralize their data and make more informed decisions based on real-time information.

Connecting Snapchat Ads to Metabase

Connecting Snapchat Ads to Metabase can be achieved through various steps, including:

  • Exporting data from Snapchat Ads: Download your Snapchat Ads data as a CSV or Excel file for further processing.
  • Preparing the data: Clean and organize the exported data to ensure it is compatible with Metabase's requirements.
  • Importing data into Metabase: Use Metabase's built-in tools to import your prepared Snapchat Ads data.
  • Creating visualizations: Leverage Metabase's visualization tools to create custom dashboards and reports that provide insights into your Snapchat Ads campaigns.
  • Automating the process: Develop custom scripts or use third-party tools to automate the data extraction, transformation, and import processes, ensuring your data stays up to date.
  • Using Improvado: Instead of manually managing the connection between Snapchat Ads and Metabase, use Improvado to extract, normalize, and load your Snapchat Ads data into Metabase with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Metabase with Improvado

Improvado is the ideal solution for connecting Snapchat Ads to Metabase, as it simplifies the entire process and provides numerous benefits. With Improvado, you can automatically extract important metrics and dimensions from your Snapchat Ads data, without the need for manual data manipulation or custom scripting. This saves valuable time and resources and ensures that your data is always up to date.

Furthermore, Improvado offers a scalable and customizable platform that can handle large volumes of data from various marketing and sales sources. This allows you to centralize your data, making it easier to analyze and visualize in Metabase. With Improvado's high-quality customer support and dedicated team, you can be confident in the accuracy and reliability of your data connection between Snapchat Ads and Metabase.

Summary of connection Snapchat Ads to Metabase

In summary, connecting Snapchat Ads and Metabase can be a complex process involving data extraction, transformation, and import. However, by choosing Improvado as your data connector, you can streamline this process and reap the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Integrating Snapchat Ads with Metabase has never been easier – book a call with an Improvado expert today to get started.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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