Connect Taboola to Metabase to Eliminate Human Error

Empower your marketing analytics with automated data connections using Improvado.

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What is Taboola?

Taboola is a leading content discovery platform that helps enterprise companies drive marketing success by promoting their content across top publisher websites. By utilizing native advertising, Taboola allows businesses to reach a vast audience and increase engagement, resulting in higher website traffic and conversion rates. Enterprise companies benefit from Taboola's advanced targeting capabilities, performance analytics, and scalable solutions to fuel their marketing strategies.

What is Metabase?

Metabase is an open-source data visualization and business intelligence (BI) tool designed to help enterprise companies make data-driven decisions. It simplifies the process of creating interactive dashboards and reports, allowing users to explore and analyze data without any coding knowledge. Metabase integrates with various databases and data warehouses to provide a unified view of an organization's data. Its user-friendly interface, customizable visualizations, and powerful analytics capabilities make it an invaluable resource for enterprise companies looking to improve their decision-making processes.

Connecting Taboola to Metabase

Connecting Taboola to Metabase can be achieved in several ways:

  • Utilize Taboola's API to extract data and import it into Metabase. This method requires technical expertise to manage API requests and handle data formatting.
  • Export data from Taboola as a CSV file and import it into Metabase. This approach may require manual data manipulation and can be time-consuming for large datasets.
  • Use third-party ETL (Extract, Transform, Load) tools to automate the data extraction and import process. These tools typically offer pre-built connectors and data transformation capabilities, simplifying the integration process.
  • Employ Improvado, an advanced marketing analytics platform that covers the complete data pipeline, including data extraction and load, data transformation, and data visualization. Improvado offers a seamless solution for connecting Taboola to Metabase, ensuring accurate and up-to-date data in your Metabase dashboards.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Taboola to Metabase with Improvado

Improvado is the best solution for connecting Taboola to Metabase, providing a range of benefits that surpass other methods:

  • Improvado's pre-built connector simplifies the integration process, eliminating the need for coding or manual data manipulation.
  • It automatically extracts all available metrics and dimensions from Taboola, ensuring comprehensive data analysis in Metabase.
  • Improvado offers unmatched scalability, allowing for the processing of large volumes of data from multiple data sources, making it suitable for large enterprises.
  • Its customization options let you tailor data transformation and normalization to fit your organization's specific needs.
  • Improvado's dedicated customer support team ensures a smooth implementation process and ongoing assistance, maximizing the value of your marketing analytics efforts.

Summary of connection Taboola to Metabase

In summary, connecting Taboola and Metabase is essential for enterprise companies looking to gain valuable insights from their marketing data. While several methods exist for integrating these platforms, Improvado offers the most scalable, customizable, and efficient solution. With Improvado, you'll benefit from a complete data pipeline, centralized marketing and sales data, and the ability to process large volumes of data. To experience the benefits of Improvado's Taboola Metabase connector, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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