Connect StackAdapt to Metabase for Real-Time Data Flow

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What is StackAdapt?

StackAdapt is a powerful programmatic advertising platform that helps enterprise companies streamline their native, display, and video advertising campaigns. By leveraging machine learning algorithms, StackAdapt optimizes performance, reduces costs, and increases reach. Large enterprises benefit from StackAdapt's granular targeting options, real-time reporting, and robust API for seamless integration with other marketing tools.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies to explore, analyze, and visualize their data. With its intuitive interface, customizable dashboards, and interactive visualizations, Metabase allows users to easily uncover insights, monitor KPIs, and make data-driven decisions. Its scalable architecture and API make it an ideal choice for large enterprises with vast amounts of data and complex reporting requirements.

Connecting StackAdapt to Metabase

Connecting StackAdapt to Metabase can be done through several methods:

  • Using StackAdapt's API to query data and manually import it into Metabase via CSV or JSON formats.
  • Utilizing an ETL (Extract, Transform, Load) tool to automate the data extraction and transformation processes before loading it into Metabase. This method may require technical expertise to set up and maintain.
  • Building a custom data connector for Metabase to directly connect with StackAdapt using their API, enabling seamless data synchronization between the two platforms. This may involve significant development effort and ongoing maintenance.
  • Employing Improvado as the data connector, simplifying the process of connecting StackAdapt to Metabase, automating data extraction, transformation, and loading without the need for custom development or technical expertise. Learn more about Improvado's data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting StackAdapt to Metabase with Improvado

Improvado is the ideal solution for connecting StackAdapt to Metabase, offering a range of benefits over other methods:

  • Automated data extraction from StackAdapt, ensuring up-to-date information is available in Metabase without manual intervention.
  • Pre-built data transformations and normalization, allowing data from StackAdapt to be easily integrated with other marketing data sources.
  • Customizable metrics and dimensions, including pre-built options for StackAdapt data.
  • Scalable architecture capable of handling large volumes of data, making it a suitable choice for enterprise companies with complex data needs.
  • High-quality customer support to assist with data integration, troubleshooting, and customization.

Summary of connection StackAdapt to Metabase

In summary, connecting StackAdapt and Metabase through Improvado enables enterprise companies to effortlessly integrate and visualize their marketing data, resulting in valuable insights and better decision-making. Improvado's scalable, customizable solution, high-quality customer support, and ability to process large volumes of data make it the best choice for centralizing marketing and sales data. To learn more and discuss your specific needs, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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