Data sources
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Atlassian Jira

Jira Data Integration | Connect Atlassian to Analytics

Connect Atlassian Jira to your data warehouse and BI tools through Improvado's automated integration platform. Extract project management metrics, sprint data, and issue tracking information for comprehensive business intelligence.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Jira to your data warehouse automatically

Improvado connects to Jira's REST API to extract project management data including issues, sprints, workflows, and team performance metrics. The platform automatically pulls data on customizable schedules, eliminating manual exports from Jira dashboards. All extracted data flows directly to your chosen destination like BigQuery, Snowflake, or Tableau. Setup takes minutes with pre-built connectors that handle API authentication and rate limiting.

Atlassian Jira Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Atlassian Jira + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unify Jira data with marketing and business metrics

Improvado's Marketing Common Data Model (MCDM) normalizes Jira project data alongside marketing, sales, and financial metrics from 500+ platforms. This standardization enables cross-functional analysis between development velocity and business outcomes. Teams can correlate sprint completion rates with marketing campaign performance or customer satisfaction scores. The unified data structure eliminates schema conflicts when combining Jira metrics with other business intelligence sources.

Use Cases

What users ask their Atlassian Jira integration

Cross-channel
Track development velocity against marketing campaign launches across quarters
6 hrs → 20 min
Budget optimization
Correlate bug resolution times with customer satisfaction and support ticket volume
Manual → auto
Executive reporting
Generate executive dashboards showing sprint progress alongside revenue metrics
4 hrs → 10 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Jira data can Improvado extract?
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Improvado extracts issues, projects, sprints, workflows, users, comments, work logs, and custom fields from Jira. The platform also captures historical data and maintains real-time synchronization. All standard and custom Jira fields are supported through the REST API connection.
How often does Improvado sync Jira data?
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Jira data syncs can be scheduled hourly, daily, or weekly based on your needs. Most teams choose daily syncs to balance data freshness with API rate limits. Real-time syncing is available for enterprise plans requiring immediate data updates.
Can I connect multiple Jira instances?
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Yes, Improvado supports multiple Jira instances including Jira Cloud, Server, and Data Center deployments. Each instance is configured separately with its own authentication credentials. Data from all instances can be combined in your destination warehouse.
Does Improvado work with Jira custom fields?
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Improvado automatically detects and extracts all custom fields from your Jira instance. Custom field mappings are preserved during data transformation. The platform handles different custom field types including text, numbers, dates, and select lists.
What destinations work with Jira integration?
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Jira data can be sent to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker. The platform handles schema creation and data type mapping automatically. Multiple destinations can receive the same Jira data simultaneously.
How does Improvado handle Jira API rate limits?
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Improvado automatically manages Jira API rate limits through intelligent request throttling and retry logic. The platform queues requests during peak usage and resumes extraction when limits reset. This ensures complete data extraction without API errors or service interruptions.