Connect Gong to Metabase for Real-Time Data Flow

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What is Gong?

Gong is a leading conversation analytics and salesforce training platform that helps enterprise companies improve their sales teams' performance. By utilizing artificial intelligence, Gong analyzes sales calls and meetings, providing insights and coaching to enhance the overall sales process. Enterprise organizations benefit from Gong by identifying best practices, improving deal management, and increasing win rates.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies. It enables users to create custom dashboards and reports, providing valuable insights into their data. With its easy-to-use interface and powerful query builder, Metabase empowers non-technical users to access and analyze data, facilitating data-driven decision-making across the organization.

Connecting Gong to Metabase

Connecting Gong to Metabase allows organizations to unlock the full potential of their sales data by visualizing and analyzing it in a more comprehensive manner. There are several methods to connect Gong to Metabase:

  • Manually export data from Gong and import it into Metabase using CSV files. This approach requires manual effort and may not be scalable for large volumes of data.
  • Utilize a custom script or API integration to automate the data transfer process between Gong and Metabase. This method requires technical expertise and can be time-consuming to set up and maintain.
  • Use a third-party connector or middleware tool to bridge the gap between Gong and Metabase. These tools can simplify the process but may not provide the flexibility or customization needed for your specific use case.
  • Choose Improvado, an advanced marketing analytics platform, to extract data from Gong and load it into Metabase seamlessly. Improvado provides a complete data pipeline, from extraction and transformation to normalization and visualization, making it the optimal solution for connecting Gong to Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Metabase with Improvado

Improvado is the best solution for connecting Gong to Metabase because it is specifically designed to handle the complexities of marketing and sales data. The platform centralizes all your data sources, allowing you to easily access and analyze critical sales insights. With the ability to process large volumes of data, Improvado ensures that your Gong data is synced with Metabase in real-time. The platform also offers extensive customization options, enabling you to tailor your data analysis based on your specific needs. Furthermore, Improvado provides a comprehensive data dictionary that includes all the metrics and dimensions you can extract from Gong, streamlining the process of creating powerful Metabase dashboards and reports.

Improvado's dedicated customer support team is always available to assist you in setting up and managing your Gong to Metabase connection, ensuring a smooth and effective integration process. Whether you need help troubleshooting issues or optimizing your data pipeline, Improvado's support team is committed to your success.

Summary of connection Gong to Metabase

In summary, connecting Gong to Metabase enables organizations to gain valuable insights into their sales data, empowering data-driven decision-making. Improvado is the optimal solution for this connection, offering scalability, customization, and a high level of customer support. Additionally, Improvado's ability to process large volumes of data ensures timely and accurate data sync between Gong and Metabase. By centralizing your marketing and sales data, Improvado makes it easy to visualize and analyze your Gong data within the Metabase platform. To learn more about how Improvado can help you connect Gong to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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