Connect Emarsys to Metabase to Make Data-Driven Decisions

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What is Emarsys?

Emarsys is a leading omnichannel customer engagement platform that provides enterprise companies with powerful marketing automation and personalization tools. By leveraging artificial intelligence and machine learning algorithms, Emarsys helps businesses deliver personalized experiences to their customers across multiple channels. This results in increased customer loyalty, higher conversion rates, and improved ROI for marketing campaigns. Emarsys enables marketing teams to make data-driven decisions, optimize campaign performance, and drive customer engagement at scale.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization platform designed for enterprise companies. It simplifies the process of exploring, analyzing, and visualizing data, making it easier for non-technical users to gain insights from their organization's data. Metabase features an easy-to-use interface, customizable dashboards, and a wide range of visualization options, which enable businesses to make better-informed decisions. By leveraging Metabase, organizations can improve their data-driven decision-making and drive growth through actionable insights.

Connecting Emarsys to Metabase

Connecting Emarsys to Metabase can be achieved through several methods, such as:

  • Using Emarsys' built-in API to extract data and import it into Metabase.
  • Utilizing a third-party integration tool or middleware to establish a connection between Emarsys and Metabase.
  • Exporting data from Emarsys as a CSV or Excel file and then importing it into Metabase manually.
  • Writing custom scripts to automate the process of extracting data from Emarsys and loading it into Metabase.
  • Opting for a more efficient and scalable solution like Improvado to connect Emarsys and Metabase seamlessly, eliminating the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Emarsys to Metabase with Improvado

Improvado is an advanced marketing analytics platform that offers a complete data pipeline solution, from data extraction to transformation and visualization. By choosing Improvado to connect Emarsys to Metabase, you benefit from:

  • Automated data extraction and transformation, ensuring accuracy and consistency in your data.
  • A comprehensive list of metrics and dimensions available for extraction from Emarsys, enabling you to gain deeper insights into your marketing campaigns and customer behavior.
  • An easy-to-use interface that simplifies the process of connecting Emarsys and Metabase, reducing the need for technical expertise or manual intervention.
  • Highly customizable data connectors that can be tailored to your specific needs and requirements.
  • Scalability and the ability to handle large volumes of data, making it suitable for large enterprise organizations.
  • Dedicated customer support to ensure a smooth and seamless integration process.

Summary of connection Emarsys to Metabase

In summary, connecting Emarsys and Metabase can help enterprise organizations unlock valuable insights from their marketing data, drive better decision-making, and improve overall business performance. By leveraging Improvado's advanced marketing analytics platform, businesses can benefit from a scalable, customizable, and efficient solution that centralizes marketing and sales data, processes large volumes of data, and offers high-quality customer support. To learn more about how Improvado can help you connect Emarsys to Metabase and streamline your data analysis process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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