Connect LinkedIn Ads to Periscope Data Automatically

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that allows enterprise companies to target and engage with a professional audience, driving brand awareness and generating leads. By leveraging LinkedIn's extensive user data, businesses can create highly targeted campaigns, reaching decision-makers and influencers in their industry. This results in more effective marketing efforts, higher conversion rates, and ultimately, increased ROI.

What is Periscope Data?

Periscope Data is a leading business intelligence (BI) and data visualization tool designed for enterprise companies. With its robust set of features, including custom dashboards, advanced data analysis, and real-time reporting, Periscope Data allows organizations to make data-driven decisions quickly and efficiently. By consolidating data from multiple sources, Periscope Data helps businesses gain valuable insights and make informed decisions, leading to improved business performance and increased profitability.

Connecting LinkedIn Ads to Periscope Data

Connecting LinkedIn Ads to Periscope Data can be accomplished through a series of steps:

  • First, export your LinkedIn Ads data as a CSV file. This can be done by navigating to the Campaign Performance report within the LinkedIn Ads platform and selecting the desired date range and metrics.
  • Next, import the CSV file into your Periscope Data account. This can be done using Periscope Data's native data import feature or via a third-party data connector.
  • Once the data is imported, you can create custom visualizations and dashboards within Periscope Data to analyze your LinkedIn Ads performance.
  • It's important to note that this process must be repeated each time you want to update your LinkedIn Ads data in Periscope Data. This can be time-consuming and prone to errors.
  • As an alternative, using Improvado to extract and load data from LinkedIn Ads to Periscope Data automates the entire process, ensuring accurate, up-to-date information is always available for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Periscope Data with Improvado

Improvado is the optimal solution for connecting LinkedIn Ads to Periscope Data, as it provides a seamless, automated process for data extraction and visualization. With Improvado, you can access a comprehensive list of metrics and dimensions from your LinkedIn Ads campaigns, saving time and effort on manual data extraction and import tasks. Improvado's platform is not only scalable and customizable but also known for its high-quality customer support, making it the ideal choice for large enterprises dealing with vast volumes of marketing data. Additionally, Improvado allows for centralization of marketing and sales data, making it easier to analyze and draw insights from multiple sources.

Summary of connection LinkedIn Ads to Periscope Data

In summary, connecting LinkedIn Ads and Periscope Data is a crucial step for enterprise companies looking to gain valuable insights into their marketing efforts. Utilizing Improvado's advanced analytics platform simplifies the process, allowing for seamless data extraction, transformation, and visualization. With Improvado's scalable, customizable solution, businesses can more efficiently process large volumes of data while benefiting from high-quality customer support. To learn more about how Improvado can improve your marketing analytics, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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