Connect Outbrain to Metabase to Get Analysis-Ready Data

Outbrain is a leading content discovery platform that helps enterprise companies reach target audiences with personalized content recommendations. By using Outbrain, businesses can drive higher engagement, increase conversions, and improve brand visibility. Outbrain's advanced targeting and optimization capabilities enable marketers to deliver relevant content to the right users, maximizing ROI and enhancing customer experience.

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies. It offers a user-friendly interface for creating interactive dashboards and visualizations, enabling decision-makers to gain insights from their data quickly and easily. Metabase supports a wide range of data sources, making it an ideal choice for companies looking to consolidate and visualize data from multiple systems. Its powerful query builder and customization options make it a versatile solution for businesses looking to drive growth through data-driven decision-making.

Connecting Outbrain to Metabase can be achieved through several methods:

• Manual data export and import: Export Outbrain data into CSV or Excel format and import it into Metabase manually. This method can be time-consuming and may require regular updates to maintain data accuracy.
• Custom API integration: Develop a custom integration between Outbrain and Metabase using their respective APIs. This requires technical expertise and can be costly to maintain as APIs change over time.
• Third-party connectors: Use a data connector for Metabase Outbrain integration, such as a pre-built connector or an ETL (Extract, Transform, Load) tool. This method can streamline the data connection process but may have limitations in terms of data granularity and customization.
• Improvado: Use Improvado's advanced marketing analytics platform to seamlessly connect Outbrain to Metabase. This solution offers a complete data pipeline, from data extraction to transformation, normalization, and visualization, making it a more efficient and scalable option compared to other methods.

Improvado is the best solution for connecting Outbrain to Metabase due to its superior capabilities in handling large volumes of data and providing a centralized platform for marketing and sales data. Improvado's powerful data transformation and normalization features ensure that your Outbrain data is ready for analysis in Metabase. With a vast list of metrics and dimensions that can be automatically extracted from Outbrain, you can create highly customized dashboards and visualizations in Metabase to meet your specific business needs.

Additionally, Improvado offers excellent customer support and can be customized to suit your organization's unique requirements. The platform is designed for scalability, ensuring that it remains an effective solution as your business grows and your data needs evolve. By choosing Improvado, you can save time and resources while ensuring the highest quality of data integration and visualization for your Outbrain and Metabase setup.

In summary, connecting Outbrain and Metabase can be achieved through various methods, but Improvado stands out as the best solution due to its scalability, customization, high-quality customer support, and ability to process large volumes of data. By integrating Outbrain with Metabase using Improvado, you can centralize marketing and sales data, create powerful visualizations, and drive data-driven decision-making to grow your business. To learn more about how Improvado can help with your Outbrain-Metabase integration, book a call with one of our experts today.