Connect Data from Outbrain to Metabase

You can get your Outbrain data into Metabase to make more informed business decisions. This simple and quick guide gives you easy instructions on how you can extract your data from Outbrain and then analyze it in Metabase. Our Outbrain to Metabase connector allows you to access your Outbrain data so you can easily manage various media objects, view metadata, and comments, and get reliable insights and metrics, such as reach, impressions, follower-like ratio, and likes. Integrate your Outbrain with Metabase to turn your Outbrain data into actionable insights.

Outbrain is an excellent web advertising platform that specializes in displaying boxes (at the bottom of the page) of links to pages within websites. Outbrain also makes recommendations based mainly on the way you interact with content where you have installed Outbrain.

With Outbrain, you can get qualified and stable traffic to your business and easily scale your digital marketing. The platform displays links to the website pages in addition to targeted sponsored content, producing revenue from the latter. Outbrain initially marketed its unique content discovery platform back in 2006.

Outbrain thrives on the great value of bringing audiences and relevant content together, satisfying its target audience and at the same time, driving engagement, creating revenue, and breeding consumer insight to businesses and publishers. Advanced conversion and testing tools are also available on the platform for users to easily set out and attain specific goals, providing optimization whenever needed.

Metabase is one of the simplest ways to get your data in front of anyone on your team. Metabase, an open-source BI tool, offers easy way to generate both charts and dashboards, see in-depth information about rows in your database and ask simple ad hoc queries without having to use SQL. Metabase installs in just a couple of minutes and can work with a variety of databases, such as MySQL, Amazon Redshift and PostgreSQL.

Lightweight, incredibly fast, and free, for people who want to visualize and query, Metabase lets its users save queries and also add their favorite visualizations to a convenient dashboard. Metabase uses machine learning for analyzing the data it collects and recommends how you can design more effective marketing campaigns.

Extracting data

Before loading your data into Metabase, you will have to prep it first. If you don't already have a data structure in which to store the data you retrieve, you'll have to create a schema for your data tables. Then, for each value in the response, you'll need to identify a predefined datatype (INTEGER, DATETIME, etc.) and build a table that can receive them.

Outbrain's documentation should tell you what fields are provided by each endpoint, along with their corresponding datatypes. Complicating things is the fact that the records retrieved from the source may not always be "flat" – some of the objects may actually be lists. In these cases you'll likely have to create additional tables to capture the unpredictable cardinality in each record.

Integrate your Outbrain data with Metabase and turn your raw data into valuable and actionable insights. TRY IMPROVADO. You can set up in a matter of minutes.

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Preparing data

You can access the API through the SDKs which Outbrain offers. Officially, the platforms support SDKs for PHP and Python, while there’re also a number of SDKs (community supported) for languages such as R, Ruby, and JavaScript. Data will be returned in either CSV or XLS format, and when your report is ready based on the request, you may access it from a URL. You may also export a report that you have created and saved.

Loading data

As long as you can bring your data to Metabase, this amazing software will help you in analyzing it. You have the option to connect various data types from Facebook Ads and Google Analytics to Crate and Mongo, etc. All you have to do is simply specify parameters to connect to Metabase and data warehouse and then select the data that you want to replicate.

With Improvado, you can ensure that you always have the latest data from all your cloud applications in the data warehouse. In most cases, you would like to organize your data in the warehouse a little differently than in a cloud app. You may also want to make a schema for OLAP or just have target tables for the data you have already created.

If that is the case, you can use our amazing data import tools. With flexible configuration and powerful mapping settings, our import tool allows the loading of data between data sources of varying structures.

Keeping data up to date

If you've made it this far, congrats! You probably have a written a program or script to extract your data and move it into Metabase.

Now it's time to think about how you will keep this data up-to-date by loading updated or new data. Of course, you can just replicate all your data every time you have updated your records, but that would be extremely manual and time-consuming.

Luckily there is a better way. The key is building your script so that it can sense incremental updates made to the data.

Thankfully, Microsoft Advertising API results include fields so that you can identify those records which are new since the last update you made (or since the most recent record you have copied). Once you have taken new data into consideration, you can easily set your script either as a continuous loop or cron job to pull down new data as soon as it appears.

The Easiest And Fastest Way To Do It

If all this sounds a bit overwhelming, don't worry -- there is an easier way to get this done!

Thankfully, products like Improvado were developed to move data from Outbrain to Metabase automatically. Using Improvado, you can easily combine the most crucial and relevant data from your ad campaign into a dashboard. You can then connect this data to Metabase.