Connect Klaviyo to Metabase to Make Data-Driven Decisions

Seamlessly connect marketing data across all platforms with Improvado.

Book a call

What is Klaviyo?

Klaviyo is a powerful marketing automation and email platform tailored for large enterprises. It enables businesses to leverage customer data to create personalized, targeted messaging across multiple channels, thus improving customer engagement and driving revenue growth. By using Klaviyo, companies can segment their audience, automate marketing campaigns, and analyze performance to optimize their marketing strategies.

What is Metabase?

Metabase is an open-source business intelligence tool that simplifies data analysis and visualization for enterprises. It offers an intuitive user interface, allowing users with little or no technical expertise to create custom dashboards and visualizations. Metabase is designed to be scalable and customizable, enabling businesses to gain insights from their data and drive informed decision-making, without the need for extensive technical resources.

Connecting Klaviyo to Metabase

Connecting Klaviyo to Metabase can be accomplished in several ways:

  • Use Klaviyo's API to extract data and import it into Metabase. This method requires some programming knowledge and may involve additional maintenance as APIs change over time.
  • Utilize a third-party data connector for Metabase Klaviyo integration. This approach is more straightforward but may require ongoing subscription costs and may not support all features or customizations.
  • Create a custom ETL (Extract, Transform, Load) process to extract data from Klaviyo, transform it as needed, and load it into Metabase. This option is highly flexible but can be time-consuming and resource-intensive, particularly for large enterprises processing vast volumes of data.
  • Opt for a comprehensive marketing analytics platform like Improvado to connect Klaviyo to Metabase, offering a more efficient and scalable solution tailored to the needs of large enterprises.

Request a quote, and we'll
follow up with you shortly

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Klaviyo to Metabase with Improvado

Improvado is the best solution for connecting Klaviyo to Metabase due to its complete data pipeline coverage, from data extraction to visualization. The platform not only simplifies the process of extracting data from Klaviyo, but it also automatically transforms and normalizes the data, making it ready for analysis in Metabase. With Improvado, businesses can access a comprehensive list of metrics and dimensions from Klaviyo, ensuring that all relevant data is imported and visualized accurately.

Furthermore, Improvado's platform is highly scalable and customizable, allowing enterprises to adapt their Klaviyo Metabase integration as their needs change. The platform is built to handle large volumes of data and can centralize marketing and sales data from numerous sources, ensuring that decision-makers have access to the most comprehensive and up-to-date information. Additionally, Improvado offers high-quality customer support to assist businesses with their Klaviyo Metabase integration, ensuring a seamless and successful connection.

Summary of connection Klaviyo to Metabase

In summary, connecting Klaviyo to Metabase is a crucial step for enterprises looking to optimize their marketing strategies and drive revenue growth. Improvado offers a comprehensive solution that simplifies the process of extracting, transforming, and visualizing Klaviyo data in Metabase. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for large enterprises. To learn more about how Improvado can help you connect Klaviyo to Metabase, book a call with our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with

Do more with

Take your marketing reporting to new heights