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What is is a powerful marketing automation platform designed for large enterprises to manage their customer communications more effectively. The platform enables businesses to send targeted messages based on user behavior, ensuring personalized and relevant interactions. Key benefits of using for enterprise companies include improved customer engagement, increased conversion rates, and enhanced customer retention.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that enables enterprises to gain valuable insights by visualizing and analyzing their data. It provides a user-friendly interface and a wide variety of visualization options, making it easy for non-technical team members to explore data and make data-driven decisions. Some benefits of using Metabase for enterprise companies include streamlined data analysis, fast reporting, and improved collaboration across teams.

Connecting to Metabase

Connecting to Metabase can be achieved through the following steps:

  • Export customer data from Before integrating the platforms, you need to export the desired data from This can be done using the available APIs or exporting data as CSV files.
  • Prepare the data for import: After exporting the data, you may need to clean and format it for compatibility with Metabase. This step may involve transforming data types, aggregating data, or normalizing data structures.
  • Import data into Metabase: Once the data is prepared, you can import it into Metabase using its built-in data import functionality or by using a third-party data connector for Metabase
  • Create visualizations and dashboards: After importing the data, you can start creating visualizations and dashboards in Metabase to analyze and gain insights from your data.
  • Use Improvado for seamless integration: Instead of handling the data extraction, transformation, and import process manually, consider using Improvado to automate the entire process. By using Improvado, you can extract and load data from to Metabase with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting to Metabase with Improvado

Improvado is the best solution for connecting to Metabase because it simplifies and automates the entire process. With Improvado, you can easily extract and import data from to Metabase without the need for manual data manipulation or complex integrations. Improvado offers a wide array of metrics and dimensions that can be automatically extracted from, ensuring that your data is complete and accurate. Furthermore, Improvado provides a scalable, customizable solution that can handle large volumes of data and centralize marketing and sales data from various sources for comprehensive analysis.

Summary of connection to Metabase

In conclusion, connecting and Metabase can help enterprise businesses gain valuable insights and improve their marketing strategies. By using Improvado as your data connector, you can benefit from a scalable and customizable solution that automates the entire process, from data extraction to visualization. Improvado offers high-quality customer support, the ability to process large volumes of data, and centralizes marketing and sales data for comprehensive analysis. To learn more about how Improvado can help you connect to Metabase, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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