Data sources
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LinkedIn Ads

LinkedIn Ads Integration: B2B Performance Tracking

Professional targeting metrics, lead gen costs, and conversion data from LinkedIn campaigns. Analyze B2B ROI in your preferred dashboard.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect LinkedIn Ads campaigns automatically

Improvado pulls campaign performance, lead generation, and audience data from LinkedIn Ads through secure API connections. Extract impression metrics, click-through rates, conversion tracking, and cost data without manual CSV downloads. Set up automated daily or hourly syncs that capture real-time campaign performance and lead form submissions. Your LinkedIn Ads data flows directly into warehouses like Snowflake, BigQuery, or visualization tools like Tableau.

LinkedIn Ads Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
LinkedIn Ads + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified B2B marketing performance analysis

Improvado's Marketing Common Data Model normalizes LinkedIn Ads data alongside Google Ads, Facebook, and other B2B channels. Compare LinkedIn lead generation with search campaigns using consistent cost-per-lead metrics. Analyze cross-platform B2B attribution to understand which channels influence enterprise deals. Build comprehensive paid media reports that show LinkedIn performance within your complete marketing mix.

Use Cases

What users ask their LinkedIn Ads integration

Cross-channel
Compare LinkedIn lead costs with Google Ads to optimize B2B budget allocation
3 hrs → 20 min
Budget optimization
Track LinkedIn leads through CRM to calculate true campaign ROI and sales impact
Manual → auto
Executive reporting
Build executive dashboards showing B2B performance across LinkedIn, Google, and email
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What LinkedIn Ads metrics does Improvado extract?
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Improvado pulls impressions, clicks, conversions, spend, and lead form submissions from LinkedIn Ads. We also extract audience demographics, job title targeting performance, and company size metrics. All data includes campaign, ad set, and creative breakdowns.
How do I connect LinkedIn Ads to Improvado?
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You authenticate through LinkedIn's Marketing API using OAuth. Improvado requests read-only permissions for your campaign data and lead forms. The connection is secure and you can manage permissions through your LinkedIn Campaign Manager.
Can I get LinkedIn lead form data?
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Yes, Improvado extracts lead form submissions including contact details and custom form fields. We pull lead data in real-time as forms are submitted. This data can be sent directly to your CRM or marketing automation platform.
How often does LinkedIn Ads data update?
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LinkedIn Ads data updates throughout the day with a 2-4 hour delay for most metrics. Improvado can sync your data hourly, daily, or weekly based on your needs. Lead form data is available in near real-time.
Can I combine LinkedIn with other B2B channels?
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Yes, Improvado normalizes LinkedIn Ads data with Google Ads, Microsoft Ads, and other B2B platforms using consistent field names. Compare cost-per-lead across channels, analyze audience overlap, and build unified B2B performance reports.
Does LinkedIn Ads integration support conversion tracking?
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Yes, Improvado extracts LinkedIn conversion tracking data including website conversions, lead form completions, and custom conversion events. We also pull conversion values and attribution data for ROI analysis.