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DV360 campaign metrics, audience insights, and creative performance sync to your data warehouse. Track programmatic ROI across channels.
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Improvado connects to Google Display & Video 360 via API to extract programmatic campaign performance, inventory costs, audience insights, and creative metrics. Our platform automatically syncs data every hour, capturing bid responses, win rates, and viewability across all your programmatic campaigns. The integration handles complex data structures including deal-specific performance and cross-exchange inventory analysis without manual SDF uploads.
DV360 data gets standardized through Improvado's Marketing Common Data Model, aligning programmatic metrics with data from other DSPs like Amazon DSP and The Trade Desk. Inventory sources, audience segments, and creative formats use consistent naming across all programmatic platforms. This unified approach enables accurate cross-DSP performance comparison and holistic programmatic strategy optimization.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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