Connect Google DV360 (Google Display & Video 360) to Chartio for Unbiased Marketing Insights

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a comprehensive advertising platform that enables enterprise companies to plan, execute, and optimize their digital marketing campaigns. With features like real-time bidding, cross-device targeting, and advanced audience insights, Google DV360 helps large enterprises maximize their marketing investments, drive better results, and gain a competitive edge in the digital landscape.

What is Chartio?

Chartio is a powerful business intelligence (BI) and data visualization tool designed for enterprise companies. With its easy-to-use interface and extensive integration capabilities, Chartio enables businesses to gain valuable insights from their data, monitor key performance indicators (KPIs), and make informed decisions. By connecting various data sources, such as Google DV360, to Chartio, enterprises can streamline their analytics processes and drive growth through data-driven decision-making.

Connecting Google DV360 (Google Display & Video 360) to Chartio

Connecting Google DV360 (Google Display & Video 360) to Chartio can be achieved through the following steps:

  • Identify the data you want to import from Google DV360 to Chartio. This may include metrics like impressions, clicks, and conversions, as well as dimensions like campaign, ad group, and creative.
  • Set up a Google Cloud Storage (GCS) bucket to store your Google DV360 data. This involves creating a GCS project, enabling the necessary APIs, and configuring access permissions.
  • Export your Google DV360 data to the GCS bucket using a scheduled report or a one-time data transfer. Make sure to select the appropriate file format for Chartio, such as CSV or JSON.
  • Connect Chartio to your GCS bucket by providing the necessary credentials and selecting the data you want to import.
  • Configure data mapping in Chartio to ensure that your Google DV360 data is properly organized and displayed in your visualizations.
  • Build your Google DV360 dashboard in Chartio by selecting the appropriate visualizations and configuring the data sources, filters, and aggregations.
  • Instead of managing these steps manually, you can use Improvado, a leading marketing analytics platform that automates the entire process of connecting Google DV360 to Chartio. Improvado simplifies data extraction, transformation, and visualization, allowing you to focus on deriving insights and driving results.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Chartio with Improvado

Improvado offers a seamless and efficient solution for connecting Google DV360 (Google Display & Video 360) to Chartio. By leveraging Improvado's advanced data extraction and load capabilities, you can easily import your Google DV360 data into Chartio without the need for manual setup or maintenance. Improvado's platform provides a comprehensive list of metrics and dimensions that can be automatically extracted from Google DV360, ensuring that you have access to all the data you need for your analysis. Furthermore, Improvado's robust data transformation and normalization features ensure that your Google DV360 data is compatible with Chartio, allowing you to create powerful visualizations and derive valuable insights with ease.

Summary of connection Google DV360 (Google Display & Video 360) to Chartio

In summary, connecting Google DV360 (Google Display & Video 360) and Chartio is a powerful way to centralize your marketing and sales data, enabling you to make data-driven decisions and drive growth. With Improvado's advanced marketing analytics platform, you can easily connect these two tools and enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help your enterprise unlock the full potential of your Google DV360 data in Chartio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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