Connect Google DV360 (Google Display & Video 360) to Qlik with Zero API Maintenance

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What is Google DV360 (Google Display & Video 360)?

Google Display & Video 360 (DV360) is a comprehensive advertising platform that enables large enterprises to design, manage, and measure their digital marketing campaigns across multiple channels. It helps businesses optimize their marketing strategies with programmatic ad buying, real-time bidding, and advanced targeting options. By using Google DV360, enterprise companies can streamline their marketing efforts, improve ad performance, and drive better results.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization tool that helps enterprise companies make data-driven decisions. It offers a suite of products, including Qlik Sense and QlikView, which enable users to create interactive dashboards, explore data, and discover insights. With Qlik, businesses can transform raw data into valuable information, empowering them to make better decisions, identify trends, and uncover hidden patterns.

Connecting Google DV360 (Google Display & Video 360) to Qlik

Connecting Google DV360 (Google Display & Video 360) to Qlik can be achieved through the following steps:

  • Choose a data connector: Select a data connector for Qlik to extract and load data from Google DV360 to your Qlik dashboard.
  • Configure the connector: Input the necessary authentication details, such as API keys or access tokens, to establish a secure connection between Google DV360 and Qlik.
  • Define data extraction parameters: Specify the metrics and dimensions you want to extract from Google DV360, such as impressions, clicks, and conversions.
  • Set up data transformation: Normalize and clean the extracted data to ensure it is properly formatted and compatible with Qlik's data model.
  • Import data into Qlik: Load the transformed data into your Qlik dashboard, allowing you to visualize and analyze your Google DV360 data.
  • Schedule data synchronization: Set up automatic data sync between Google DV360 and Qlik to ensure your Qlik dashboard always displays the most up-to-date information.
  • Use Improvado instead: To simplify the process of connecting Google DV360 to Qlik, consider using Improvado's advanced marketing analytics platform, which automates data extraction, transformation, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Qlik with Improvado

Improvado is the best solution for connecting Google DV360 (Google Display & Video 360) to Qlik because it offers a complete data pipeline that automates the entire process. By handling data extraction, transformation, normalization, and visualization, Improvado helps businesses save time and resources while ensuring data accuracy and consistency.

With Improvado, you can access a comprehensive list of metrics and dimensions from Google DV360, allowing for a more granular analysis of your marketing campaigns. In addition, Improvado's platform is highly customizable, enabling you to tailor the data extraction process to meet your specific needs.

Furthermore, Improvado provides exceptional customer support to help you troubleshoot any issues and ensure a smooth integration. It is also designed to handle large volumes of data, making it an ideal solution for enterprise companies with complex marketing strategies.

Summary of connection Google DV360 (Google Display & Video 360) to Qlik

In summary, connecting Google DV360 (Google Display & Video 360) to Qlik is an essential step for enterprise companies looking to gain valuable insights from their marketing data. By using Improvado's advanced marketing analytics platform, businesses can streamline the process, benefit from a scalable and customizable solution, and enjoy high-quality customer support.

Improvado's ability to process large volumes of data and centralize marketing and sales information makes it the ideal choice for large enterprises. To learn more about how Improvado can help you connect Google DV360 to Qlik and unlock the full potential of your marketing data, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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