Connect Google DV360 (Google Display & Video 360) to Grafana to Streamline Marketing Analytics

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What is Google DV360 (Google Display & Video 360)?

Google Display & Video 360 (DV360) is an advanced advertising platform that provides a comprehensive solution for large enterprises to manage their digital campaigns. It allows businesses to plan, buy, measure, and optimize their digital advertising efforts across multiple channels and formats. By utilizing Google DV360, enterprise companies can benefit from improved decision-making, streamlined campaign management, and increased return on advertising investment.

What is Grafana?

Grafana is a popular open-source visualization and analytics platform that enables enterprises to monitor and analyze their data from various sources in one central location. With its customizable dashboards, interactive visualizations, and extensive plugin support, Grafana helps large enterprise companies gain valuable insights and make data-driven decisions. It is highly scalable and can handle large volumes of data, making it an ideal choice for organizations with complex data requirements.

Connecting Google DV360 (Google Display & Video 360) to Grafana

To connect Google DV360 to Grafana, follow these steps:

  • Set up a Google Cloud Platform (GCP) project and enable the necessary APIs, such as the Google Display & Video 360 API.
  • Set up a Google Cloud Storage (GCS) bucket to store the data exported from Google DV360.
  • Create a service account in GCP and grant it appropriate permissions to access both the DV360 API and the GCS bucket.
  • Use a data connector for Grafana, such as a custom-built data source plugin or a pre-built plugin like BigQuery, to import data from Google DV360 to Grafana. This can be achieved by writing SQL queries to fetch the required metrics and dimensions from the GCS bucket.
  • Configure the data source settings in Grafana to connect to the GCP project and the GCS bucket.
  • Create custom dashboards and visualizations in Grafana using the imported Google DV360 data.
  • Alternatively, use Improvado to simplify the process of connecting Google DV360 to Grafana. With Improvado, you can extract and load data from Google DV360 and other marketing data sources directly into Grafana without the need for complex setup or manual data manipulation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Grafana with Improvado

Improvado is the best solution to connect Google DV360 to Grafana because it offers an end-to-end data pipeline that handles data extraction, transformation, and visualization seamlessly. By using Improvado, you can automatically extract a wide range of metrics and dimensions from Google DV360 and other marketing data sources, saving time and reducing the risk of errors. Moreover, Improvado's platform is built to handle large volumes of data, making it suitable for enterprise companies with complex data needs. With its highly customizable and scalable features, you can tailor the solution to your specific requirements, ensuring your data is always accurate, up-to-date, and relevant.

Summary of connection Google DV360 (Google Display & Video 360) to Grafana

In summary, connecting Google DV360 and Grafana allows enterprise companies to visualize and analyze their marketing data in a centralized platform. By using Improvado, you can streamline the process and benefit from its scalability, customization, high-quality customer support, and ability to handle large volumes of data. Furthermore, Improvado centralizes marketing and sales data, empowering marketing and analytics decision-makers to make data-driven decisions. To learn more about how Improvado can help you connect Google DV360 to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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