Connect Google DV360 (Google Display & Video 360) to Sisense to Streamline Marketing Analytics

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What is Google DV360 (Google Display & Video 360)?

Google Display & Video 360 (Google DV360) is a comprehensive marketing platform designed for large enterprises to manage and optimize their digital advertising campaigns. By using Google DV360, companies can streamline their media buying process, access detailed insights, and execute targeted marketing strategies. Leveraging advanced machine learning capabilities, Google DV360 offers advertisers improved targeting and optimization, ultimately leading to more efficient use of advertising budgets and better returns on investment.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform that enables enterprises to simplify the process of analyzing and visualizing large volumes of data from various sources. With Sisense, organizations can easily access, prepare, and analyze their data, creating interactive dashboards and reports to facilitate data-driven decision-making. Sisense's unique in-chip technology and flexible architecture allow it to handle large data sets and complex calculations, making it an ideal solution for enterprises looking to unlock insights and drive business growth.

Connecting Google DV360 (Google Display & Video 360) to Sisense

Connecting Google DV360 to Sisense can be achieved through various methods, such as:

  • Using Google's BigQuery as an intermediary to store Google DV360 data, and then connecting BigQuery to Sisense.
  • Exporting Google DV360 data to a CSV file, and then importing the CSV file into Sisense.
  • Utilizing a third-party data connector for Sisense and Google DV360 to seamlessly sync data between the two platforms.
  • Developing a custom integration using Google DV360's API to extract data and load it into Sisense.
  • Choosing Improvado as an all-in-one solution to extract and load Google DV360 data into Sisense, streamlining the entire process and providing an efficient alternative to manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Sisense with Improvado

Improvado stands out as the best solution for connecting Google DV360 to Sisense due to its comprehensive data pipeline that covers data extraction, data transformation, and normalization, as well as data visualization. By using Improvado, organizations can save time and resources by automating the data connection process and ensuring accurate data synchronization between Google DV360 and Sisense.

Improvado's advanced marketing analytics platform comes with a pre-built connector for Google DV360, making it easy to visualize Google DV360 data in Sisense without the need for any custom development. With the help of Improvado, organizations can access a wide range of metrics and dimensions from Google DV360, enabling them to create comprehensive and insightful Sisense dashboards for more informed decision-making.

Additionally, Improvado offers unparalleled scalability, customization, and high-quality customer support, ensuring a seamless experience for enterprises when connecting Google DV360 to Sisense.

Summary of connection Google DV360 (Google Display & Video 360) to Sisense

In summary, connecting Google DV360 and Sisense can be achieved through various methods, but using Improvado as an all-in-one solution offers significant advantages. By leveraging Improvado's platform, organizations can efficiently connect Google DV360 to Sisense, enabling them to centralize their marketing and sales data, process large volumes of data, and create insightful dashboards for data-driven decision-making. Furthermore, Improvado's scalability, customization options, and high-quality customer support ensure a seamless experience for enterprises looking to unlock the full potential of their marketing data. To learn more about how Improvado can help you connect Google DV360 to Sisense, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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