Connect Google DV360 (Google Display & Video 360) to Excel Power Query for Real-Time Data Flow

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a comprehensive advertising platform designed to help large enterprises manage their digital marketing campaigns across multiple channels. By leveraging advanced targeting, measurement, and optimization capabilities, Google DV360 enables marketers to drive better performance and achieve higher ROI. Some of the key benefits of using Google DV360 include unified campaign management, streamlined workflow, and access to premium inventory, which ultimately improve advertising efficiency and effectiveness.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and retrieval tool that allows enterprise companies to connect, combine, and refine data from multiple sources. By using Excel Power Query, businesses can easily clean, reshape, and analyze their data to uncover insights and make data-driven decisions. Some of the benefits of using Excel Power Query include simplified data extraction, robust data transformation capabilities, and seamless integration with other Microsoft products, making it an essential tool for any data-driven organization.

Connecting Google DV360 (Google Display & Video 360) to Excel Power Query

Connecting Google DV360 (Google Display & Video 360) to Excel Power Query can be achieved through the following steps:

  • Export your Google DV360 data in CSV, JSON, or XML format, which can be easily imported into Excel Power Query.
  • Use the Excel Power Query "Get Data" feature to import data from your Google DV360 export file. You can do this by selecting "From File," then "From CSV," "From JSON," or "From XML," depending on the format of your export file.
  • After the data is imported, use Excel Power Query's powerful data transformation capabilities to clean, reshape, and enrich your Google DV360 data. This may include filtering, sorting, merging, or pivoting your data as needed.
  • Create custom calculations, measures, and KPIs using Excel Power Query's DAX (Data Analysis Expressions) language to further analyze and visualize your Google DV360 data.
  • Build interactive dashboards and reports in Excel Power Query to visualize your Google DV360 data and uncover insights, helping you make informed marketing decisions.
  • Consider using a dedicated data connector like Improvado to automate the process of extracting and loading data from Google DV360 to Excel Power Query, eliminating the need for manual data exports and imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Excel Power Query with Improvado

Improvado is the best solution for connecting Google DV360 (Google Display & Video 360) to Excel Power Query because it simplifies and automates the entire data extraction, transformation, and loading process. By using Improvado, you can:

  • Automatically extract a wide range of metrics and dimensions from Google DV360 without any manual intervention, saving you time and effort.
  • Seamlessly integrate Google DV360 data with other marketing and sales data sources, enabling you to create a unified marketing data hub.
  • Normalize and transform your Google DV360 data to make it compatible with Excel Power Query and other BI/visualization tools, ensuring data consistency and accuracy.
  • Efficiently process large volumes of data, making it an ideal solution for enterprise companies with massive amounts of marketing data to analyze.
  • Receive ongoing support and customization from Improvado's team of data experts, ensuring that you have the best possible experience when connecting Google DV360 to Excel Power Query.

Summary of connection Google DV360 (Google Display & Video 360) to Excel Power Query

In summary, connecting Google DV360 (Google Display & Video 360) and Excel Power Query allows you to leverage the power of both platforms to drive better marketing insights and decision-making. By choosing Improvado as your data connector, you can benefit from its scalability, customization, high quality of customer support, and ability to process large volumes of data. Furthermore, Improvado enables you to centralize marketing and sales data, making it easier to derive actionable insights and improve marketing performance. To learn more about how Improvado can help you connect Google DV360 to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.

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