Connect Google DV360 (Google Display & Video 360) to Looker to Get Analysis-Ready Data

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a powerful, integrated advertising platform that enables large enterprises to manage their digital marketing campaigns effectively. By utilizing advanced targeting, bidding, and optimization features, businesses can reach the right audience, generate higher engagement, and maximize ROI. Google DV360 streamlines campaign management, creative development, and performance measurement, making it an essential tool for marketers in today's competitive landscape.

What is Looker?

Looker is a modern, user-friendly business intelligence and data visualization platform that helps enterprises make data-driven decisions. With its powerful modeling language, LookML, it enables organizations to create custom data models, visualizations, and interactive dashboards tailored to their specific needs. By leveraging Looker, businesses can gain real-time insights, improve collaboration, and drive better outcomes, making it a go-to tool for data-driven enterprises.

Connecting Google DV360 (Google Display & Video 360) to Looker

Connecting Google DV360 (Google Display & Video 360) to Looker can be achieved through the following steps:

  • Export data from Google DV360: Retrieve the necessary campaign, creative, and performance data from Google DV360 using its API or other data extraction tools.
  • Transform and normalize data: Clean, transform, and normalize the data to ensure compatibility with Looker's data model and visualization capabilities.
  • Load data into a data warehouse: Store the transformed data in a compatible data warehouse, such as BigQuery, Redshift, or Snowflake.
  • Develop LookML models: Create custom LookML models in Looker to define the relationships between tables and specify the metrics and dimensions to be visualized.
  • Create visualizations and dashboards: Use Looker's intuitive interface to create engaging visualizations and dashboards that showcase your Google DV360 data.
  • Automate the data pipeline: Schedule regular data updates to ensure your Looker visualizations stay current and accurate.
  • Consider using Improvado: For a more streamlined and efficient solution, use Improvado to handle data extraction, transformation, and loading, as well as the synchronization with Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Looker with Improvado

Improvado is the ideal solution for connecting Google DV360 (Google Display & Video 360) to Looker. Its advanced marketing analytics platform simplifies the entire data pipeline, from extraction and transformation to visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google DV360, ensuring comprehensive data coverage and eliminating manual data processing.

Furthermore, Improvado's robust data transformation capabilities ensure seamless compatibility with Looker, making it easy to create visualizations and dashboards that drive insights and inform decision-making. Its scalable architecture can handle large volumes of data, making it perfect for large enterprises with extensive marketing campaigns. And with its top-notch customer support, you can trust that your data pipeline will run smoothly and efficiently.

Summary of connection Google DV360 (Google Display & Video 360) to Looker

In summary, connecting Google DV360 (Google Display & Video 360) to Looker empowers enterprises to visualize and analyze their marketing data effectively. By leveraging Improvado's powerful analytics platform, businesses can automate data extraction, transformation, and loading, resulting in a streamlined data pipeline. The scalability, customization, and high-quality customer support offered by Improvado ensure a seamless and efficient integration with Looker, enabling organizations to centralize marketing and sales data, process large volumes of data, and gain valuable insights. To learn more and explore the benefits of Improvado, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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