Connect Amazon Ads to GoodData to Streamline Marketing Analytics

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that helps enterprise companies reach their target audience, increase brand visibility, and drive sales. By utilizing Amazon Ads, businesses can create highly targeted campaigns to showcase their products or services to potential customers who are actively searching for them. This allows enterprise companies to effectively allocate their marketing budgets, ensuring maximum return on investment.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform that empowers enterprise companies to make data-driven decisions. With its comprehensive suite of tools and features, GoodData enables organizations to gain insights from their data, allowing them to optimize their business strategies and improve overall performance. By leveraging GoodData's powerful analytics and visualization capabilities, companies can uncover hidden trends and patterns within their data, enabling them to make more informed decisions and drive better outcomes.

Connecting Amazon Ads to GoodData

There are several ways to connect Amazon Ads to GoodData:

  • Manually exporting data from Amazon Ads and importing it into GoodData: This approach involves downloading raw data files from Amazon Ads and uploading them to GoodData, followed by configuring the data model and creating visualizations. While this method is possible, it is time-consuming and requires manual intervention, making it prone to human error.
  • Using third-party data connectors: Several data connector tools can facilitate the process of connecting Amazon Ads to GoodData by automatically syncing and importing the data. However, these tools can be costly, and their capabilities might not be tailored to your specific needs.
  • Developing a custom integration: An option for companies with technical resources is to build a custom integration between Amazon Ads and GoodData using APIs. This solution can be tailored to your specific requirements but can be complex and time-consuming to develop and maintain.
  • Utilizing Improvado: Instead of the methods mentioned above, you can leverage Improvado's advanced marketing analytics platform to easily and seamlessly connect Amazon Ads to GoodData. With Improvado's data extraction and loading capabilities, you can significantly simplify the process of connecting these two platforms, ensuring a more efficient and accurate data pipeline.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to GoodData with Improvado

Improvado is the best solution for connecting Amazon Ads to GoodData because it offers a complete data pipeline, including data extraction, transformation, and normalization, as well as data visualization. By using Improvado, you can easily sync and import data from Amazon Ads to GoodData without the need for manual intervention or complex custom integrations. Improvado's platform also provides a wide range of automatically extracted metrics and dimensions from Amazon Ads, ensuring that you have access to all the data you need for comprehensive analysis and visualization.

Moreover, Improvado's solution is highly scalable and customizable, making it an ideal choice for large enterprises with diverse data needs. Its robust platform can handle large volumes of data, ensuring that your marketing and sales data is always up-to-date and accurate. Plus, with Improvado's top-notch customer support, you can rest assured that your organization will receive the assistance it needs to make the most of its data pipeline and analytics capabilities.

Summary of connection Amazon Ads to GoodData

In summary, connecting Amazon Ads and GoodData is made easy with Improvado's advanced marketing analytics platform. By leveraging Improvado, enterprise companies can benefit from scalable, customizable, and accurate data pipelines, allowing them to centralize their marketing and sales data for better analysis and visualization. With Improvado's high-quality customer support and ability to process large volumes of data, businesses can focus on making data-driven decisions and driving better outcomes. To learn more about how Improvado can help your organization connect Amazon Ads to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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