Connect Amazon Ads to Metabase for Real-Time Data Flow

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that allows enterprise companies to promote their products and services on Amazon's vast network. By leveraging Amazon Ads, businesses can reach a wider audience, improve brand visibility, and drive sales. The platform offers a variety of targeting options, enabling marketers to create highly targeted campaigns to reach their ideal customers with precision.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed for enterprise companies. It enables users to quickly and easily create custom visualizations and dashboards to better understand their data. With its user-friendly interface, Metabase allows teams to collaborate effectively, making data-driven decisions faster and more efficiently. This powerful tool is highly customizable, allowing businesses to adapt the platform to meet their unique needs and requirements.

Connecting Amazon Ads to Metabase

Connecting Amazon Ads to Metabase can be achieved through several methods:

  • Manual data export and import: Export data from Amazon Ads as a CSV file and then import it into Metabase.
  • Using a third-party data connector: Some data connectors, such as the Improvado data extraction and load tool, can help automate the process of extracting data from Amazon Ads and loading it into Metabase.
  • Developing a custom API integration: If you have the technical skills, you can create a custom integration using Amazon Ads API and Metabase API to transfer data between the two platforms.
  • Using Improvado: Instead of manually connecting Amazon Ads to Metabase or developing custom integrations, you can leverage Improvado's powerful data connector to seamlessly sync your Amazon Ads data with Metabase.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Metabase with Improvado

Improvado is the best solution for connecting Amazon Ads to Metabase because it offers a seamless, automated, and scalable data integration process. With Improvado, you can easily extract data from Amazon Ads, including a wide range of metrics and dimensions, and load it into Metabase. This enables you to create custom visualizations and dashboards to analyze your Amazon Ads performance data.

Furthermore, Improvado offers a high level of customization, allowing you to tailor the data connector to your specific needs. The platform is designed to handle large volumes of data, ensuring that your Amazon Ads data is always up-to-date and accurate. Additionally, Improvado's exceptional customer support ensures that you receive the assistance you need throughout the entire data integration process.

Summary of connection Amazon Ads to Metabase

In summary, connecting Amazon Ads and Metabase through Improvado offers numerous benefits, such as scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralizing marketing and sales data. By utilizing Improvado, you can streamline the data integration process and make more informed decisions based on accurate, up-to-date Amazon Ads data. To learn more about how Improvado can help you connect Amazon Ads to Metabase, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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