Describe your Amazon Performance Dashboard.Your AI agent builds it in minutes.

All marketing performance data in one place for Amazon marketers.

Deploy in days, not months
1,350+ data sources
SOC 2 · GDPR · HIPAA

Improvado agent

Live

Build me an Amazon Performance Dashboard that shows ad spend, ACOS, ROAS, and conversion metrics across all my campaigns.

Connected Amazon Ads, Amazon Seller Central, and Amazon DSP. I've built views for sponsored products, sponsored brands, and DSP campaigns with ACOS and ROAS breakdowns by product category.

Want me to add inventory levels or attribution from your CRM?

Connecting Amazon Ads → Connected

Connecting Amazon Seller Central → Connected

Connecting Amazon DSP → Connected

Building ACOS breakdown by campaign type

Building ROAS trend analysis

Building product category performance view

Building conversion funnel visualization

Dashboard ready

Total Ad Spend

$847K

+18% MoM

ACOS

24.3%

−2.1pp

ROAS

4.1×

+0.4× MoM

Live preview

What the agent renders

Every view is live, editable, and connected to your real data.

Amazon Performance Dashboard · Overview

Built by Improvado AI Agent →

Improvado AI Agent

Live · last refreshed 2 min ago

Total Ad Spend

$847K

+18% MoM vs last period

ACOS

24.3%

−2.1pp vs last period

ROAS

4.1×

+0.4× MoM vs last period

Reach by channel

Paid search 8.4M

Email 284K

Organic 5.1M

Social 14.2M

Attribution

Paid search 50%

Email 27%

Organic 14%

Channel

Reach

Conversions

Conv. rate

Revenue

Paid search

8.4M

8,420

3.8%

$412K

284K

4,104

4.2%

$284K

Organic

5.1M

3,840

2.4%

$184K

Social

14.2M

2,104

0.8%

$124K

Display

22.4M

1,104

0.4%

$64K

All channels attributed via last-touch model · Revenue is marketing-influenced

Top campaigns by performance · last 30 days

Nurture — high intent

Conv. rate

9.4%

Reach

12.4K

1,166 conversions

Paid

Brand keywords — exact

Conv. rate

7.1%

Clicks

18.4K

1,306 conversions

Organic

How-to: getting started

Conv. rate

4.8%

Visits

22.1K

1,061 conversions

Social

Retargeting — site visitors

Conv. rate

3.2%

Reach

84K

2,688 conversions

Display

Awareness — Q2 brand lift

Conv. rate

0.8%

Impr.

4.2M

336 conversions

Referral

Partner co-marketing

Conv. rate

2.4%

Visits

8.4K

202 conversions

Goal pacing · Q2 targets

Day 61 of 90

Total conversions

28.4K / 42K 68%

On track

Revenue influenced

$1.6M / $2.4M 67%

On track

Qualified leads

11.2K / 12K 93%

Overpacing — agent flagged for review

Organic sessions

194K / 420K 46%

Underpacing — may fall short of target

Email subscribers

6.4K / 8K 80%

On track

Dashed line = expected pacing at day 61 · Agent alerts on deviation >20%

The challenge

Amazon ad data scattered across tools slows decisions.

Marketing data is siloed across platforms

Every channel reports in its own interface with its own metric definitions. There's no authoritative cross-channel view.

Assembling reports takes longer than acting on them

The work of pulling, merging, and cleaning data consumes more time than the decisions it actually informs.

Can't connect spend to outcomes

Without a unified attribution model, you don't know which marketing activities actually drive revenue.

See how Improvado AI Agent solves this →

What you'll track

Total Ad Spend ACOS ROAS Impressions Click-Through Rate Conversion Rate

And 1,000+ more metrics from any source If the data exists in your stack, the agent can pull it.

Dashboard guide

Problem

Tracking the dynamics of growth, both month to month and year to year, and digging deeper into the analysis to find points of growth is not a quick or easy task.

‍

Amazon performance dashboard

Amazon performance dashboard will allow you to:

Access deeper data to drive more sales on Amazon
Analyze the number of product sales by organic and paid traffic
Track the dynamics of growth, both month to month and year to year
Dig deeper into the analysis to find points of growth

‍

Key metrics to track

Revenue from top 20% sold
Revenue from bottom 80% sold

How to use this dashboard

The first screen of this dashboard allows a quick analysis of sales dynamics by quantity and revenue. You can evaluate year-to-year growth and improve your activities to achieve the goals set in your forecast.

The next screen shows the number of Advertising Sales and its ratio to Organic Sales.

Graph Ad Spends & Sales shows the dynamics of costs and revenue by Advertising Sales. Compare year-to-year revenue to quickly react to drops in demand.

‍

How to build this dashboard without Improvado

Extract sales data from Amazon
Bring all data together in a single, unified format
Get a log of actions from your analytics platform. For example, Google Analytics
Link data about expenses, income, and user actions together using transformation tools
Load data to your warehouse
Build dashboards, graphs, and reports in your BI platform

‍

The Improvado way

Connect your business to Improvado and we will do everything for you on a turn-key basis. You need only get your demo call with our manager.

Or, discover these 25 marketing dashboard templates to boost your analytics game.

Dashboard screens

How it gets built

From prompt to live dashboard in minutes.

No SQL, no data engineering tickets, no waiting. Describe what you need — the agent does the rest.

Connect your stack

Authorize your data sources via OAuth — ad platforms, CRM, email, analytics. The agent gets live read access in minutes, no engineering required.

~5 minutes

Describe the dashboard

Type what you need in plain English: "Amazon Performance Dashboard, last 90 days, broken out by channel." The agent writes the queries, reconciles attribution across tools, and normalizes currencies.

~30 seconds

Dashboard goes live

A fully interactive dashboard renders in your BI tool — Tableau, Looker, Power BI, or the Improvado UI. It refreshes automatically and stays current without re-prompting.

~2 minutes

Answers in under 10 seconds

Ask any analytics question in plain English

Anomaly detection

Automatic alerts when data changes unexpectedly

Forecasting built in

Predict spend, ROAS, and trends from historical data

Automated delivery

Reports sent on any schedule, to any format

Explore all AI Agent capabilities →

Want a guided walkthrough?

An Improvado engineer will build the first version of your Amazon Performance Dashboard with you live on a call.

Get your demo

Why not just use Claude or ChatGPT?

Great at answering questions. Not built to own a live dashboard.

	Claude / ChatGPT alone	Improvado AI Agent
Data access	✗ Manual CSV export	✓ Live API connections
Data volume	✗ ~25K row context limit	✓ Unlimited warehouse queries
Output format	✗ Text summary in chat	✓ Interactive live dashboard
Auto-refresh	✗ Re-prompt every session	✓ Automatic, configurable schedule
Attribution model	✗ None — trusts your CSVs	✓ Cross-channel normalization built-in
Compliance	✗ Data leaves your stack	✓ SOC 2 · GDPR · HIPAA · your warehouse
Audit trail	✗ No query log	✓ Every query logged, replayable
	Useful for exploration	Get your demo →

Connectors for this dashboard

Plugs into the stack your team already uses

Don't see yours? Explore all 1,350+ integrations →

Common questions

Everything else you might ask

What Amazon data sources can I connect to this dashboard?

You can connect Amazon Ads, Amazon Seller Central, Amazon Vendor Central, Amazon DSP, and Amazon Attribution. Improvado also integrates with complementary tools like Google Analytics, Shopify, and your CRM to give you full-funnel visibility from ad click to purchase.

How long does it take to set up an Amazon Performance Dashboard?

With Improvado's AI Agent, you can build a fully functional Amazon Performance Dashboard in minutes. Simply describe what metrics you need, and the AI connects your data sources and builds the dashboard automatically—no SQL, no engineering team required.

Can I customize metrics and add product-level segmentation?

Yes, you can fully customize your dashboard with product categories, brand segments, campaign types, or any custom dimensions you need. Add metrics like inventory turnover, profit margins, or customer lifetime value alongside standard Amazon advertising metrics.

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Ship your Amazon Performance Dashboard this week.

Talk to an Improvado expert to see how our AI agent can build your Amazon Performance Dashboard from live data in minutes. Get a personalized demo and start tracking ACOS, ROAS, and sales performance across all your campaigns.