Connect Amazon Ads to Redash to Eliminate Human Error

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that enables enterprise companies to reach their target audience through search, display, and video advertising. By leveraging Amazon's vast customer base and user data, businesses can create highly targeted and effective marketing campaigns to drive sales and increase brand awareness. With Amazon Ads, companies can access detailed performance metrics and optimize their campaigns to achieve maximum ROI.

What is Redash?

Redash is an open-source data visualization and collaboration tool that allows enterprise companies to easily create interactive dashboards and gain valuable insights from their data. By connecting multiple data sources, Redash enables users to analyze and visualize data in real-time, making it an essential tool for data-driven decision-making. With its user-friendly interface, flexible query editor, and wide range of visualization options, Redash empowers teams to collaborate and make data-driven decisions more efficiently.

Connecting Amazon Ads to Redash

Connecting Amazon Ads to Redash can be achieved through the following steps:

  • First, ensure that you have access to your Amazon Ads account credentials, including your client ID, client secret, and refresh token.
  • Create a custom data connector for Redash Amazon Ads by following the documentation provided by Redash. This will require some programming knowledge, as you will need to write a script to extract data from Amazon Ads and load it into Redash.
  • Use the Redash interface to add your Amazon Ads data source by providing the necessary connection details, such as the Amazon Ads API endpoint and your account credentials.
  • Create and run SQL queries in Redash to extract the desired metrics and dimensions from your Amazon Ads data. This will allow you to import data from Amazon Ads to Redash for analysis and visualization.
  • Once your data is loaded into Redash, you can start building interactive dashboards and visualizations to gain insights from your Amazon Ads performance data.
  • Alternatively, you can use an advanced marketing analytics platform like Improvado, which provides a complete data pipeline solution with built-in connectors for both Amazon Ads and Redash. This simplifies the process and eliminates the need for custom coding and manual data extraction.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Redash with Improvado

Improvado is the best solution for connecting Amazon Ads to Redash, as it offers a seamless and efficient data integration process. With Improvado, you can easily extract data from Amazon Ads to Redash and visualize your marketing performance in real-time. The platform supports a wide range of metrics and dimensions that can be automatically extracted from Amazon Ads, providing you with a comprehensive view of your advertising campaigns.

Furthermore, Improvado's advanced data transformation and normalization capabilities ensure that your Amazon Ads data is cleaned and formatted for optimal analysis in Redash. The platform is highly scalable and customizable, allowing it to handle large volumes of data and adapt to your specific business needs. With Improvado's data extraction and load capabilities, you can save time and resources by automating the data integration process.

In addition, Improvado provides exceptional customer support to assist you in setting up and maintaining your Amazon Ads and Redash connection, ensuring a smooth and seamless experience throughout the entire process.

Summary of connection Amazon Ads to Redash

In summary, connecting Amazon Ads to Redash allows enterprise companies to visualize and analyze their advertising data, resulting in better decision-making and improved marketing performance. By leveraging Improvado's advanced marketing analytics platform, businesses can streamline the data integration process and benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Moreover, Improvado enables companies to centralize their marketing and sales data, creating a single source of truth for more informed decision-making. To learn more about how Improvado can help you connect Amazon Ads to Redash, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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