Connect Amazon Ads to Domo for Unbiased Marketing Insights

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that allows enterprise companies to reach millions of potential customers across various Amazon properties and networks. By using Amazon Ads, businesses can create targeted campaigns, optimize their ad spend, and boost product visibility to increase sales and revenue. Leveraging Amazon Ads helps enterprises gain a competitive edge and expand their market reach.

What is Domo?

Domo is a leading cloud-based business intelligence (BI) and data visualization platform designed for large enterprises. With its extensive data integration capabilities and user-friendly interface, Domo enables organizations to aggregate, analyze, and visualize data from multiple sources in real-time. This empowers decision-makers with actionable insights, enhances collaboration across teams, and drives data-driven decision-making. Domo makes it easy for enterprises to centralize their marketing and sales data, leading to improved efficiency and a better understanding of business performance.

Connecting Amazon Ads to Domo

Connecting Amazon Ads to Domo can be achieved through several methods:

  • Manually exporting Amazon Ads data as CSV files and uploading them to Domo. This method requires manual effort and may not be suitable for large volumes of data or frequent updates.
  • Using a third-party integration tool to connect Amazon Ads and Domo. Several data connectors for Domo are available that can help automate data synchronization between the two platforms.
  • Developing a custom API integration to link Amazon Ads and Domo. This method requires technical expertise and may involve significant development and maintenance efforts.
  • Leverage Improvado as a more efficient alternative to the other methods. Improvado's advanced marketing analytics platform simplifies the process of connecting Amazon Ads to Domo by covering the complete data pipeline, from data extraction and transformation to data normalization and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Amazon Ads to Domo with Improvado

Improvado is the best solution to connect Amazon Ads to Domo for several reasons:

  • Scalability: Improvado can handle large volumes of data and seamlessly scale with your business needs.
  • Customization: With its comprehensive metrics and dimensions, Improvado allows you to tailor your data connector for Domo Amazon Ads according to your specific requirements.
  • High-quality customer support: Improvado offers dedicated support to help you with any issues or questions you may have during the integration process.
  • Centralization: By using Improvado, you can centralize all your marketing and sales data in one place, making it easier to analyze and visualize in Domo.

Summary of connection Amazon Ads to Domo

In summary, connecting Amazon Ads and Domo enables enterprises to gain deeper insights into their marketing performance, optimize ad spend, and make data-driven decisions. By using Improvado, businesses can enjoy the benefits of scalability, customization, high-quality customer support, and centralization of marketing data. With its ability to process large volumes of data and seamlessly integrate with Domo, Improvado is the perfect solution for enterprises looking to connect Amazon Ads to Domo. To learn more about how Improvado can help you connect Amazon Ads and Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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