Connect Amazon Ads to Periscope Data to Streamline Marketing Analytics

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that enables large enterprises to reach a vast audience by promoting their products and services across Amazon's various shopping channels. By leveraging Amazon Ads, companies can drive brand awareness, increase product visibility, and boost sales. With its advanced targeting options and performance-based cost model, Amazon Ads has become an essential tool for businesses looking to maximize their return on investment in digital marketing.

What is Periscope Data?

Periscope Data is a comprehensive data analysis and visualization platform designed for enterprise companies. This platform provides advanced tools for data exploration, reporting, and dashboard creation, allowing decision-makers to gain valuable insights into their business performance. By using Periscope Data, companies can streamline their data analytics processes, improve collaboration between teams, and make data-driven decisions more efficiently. Periscope Data's powerful features, including its seamless integration with various data sources, make it an indispensable tool for businesses looking to harness the power of their data.

Connecting Amazon Ads to Periscope Data

Connecting Amazon Ads to Periscope Data can be accomplished through several methods:

  • Manual data exports: This involves downloading Amazon Ads data as CSV files and then importing them into Periscope Data. Although this method is straightforward, it can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • API integration: By leveraging Amazon Ads API, businesses can programmatically extract data and load it into Periscope Data. However, this approach requires significant technical expertise and may involve complex data transformation processes.
  • Third-party connectors: Various pre-built data connectors are available in the market that can help streamline the process of importing Amazon Ads data into Periscope Data. These connectors usually offer a user-friendly interface and handle data extraction, transformation, and loading automatically. However, they may not support all metrics and dimensions required for comprehensive analysis.
  • Using Improvado: As a complete data pipeline solution, Improvado handles data extraction, transformation, and loading with ease, ensuring that all relevant metrics and dimensions are available for analysis in Periscope Data. Additionally, Improvado offers robust customization options and excellent customer support, making it the ideal choice for enterprises looking to connect Amazon Ads to Periscope Data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Periscope Data with Improvado

Improvado stands out as the best solution for connecting Amazon Ads to Periscope Data due to its comprehensive data pipeline capabilities. The platform simplifies the entire data integration process, from extraction to visualization, allowing businesses to focus on deriving insights from their Amazon Ads data. With Improvado, companies can easily access a wide range of metrics and dimensions from Amazon Ads, enabling them to perform in-depth analysis and make informed decisions. Moreover, Improvado's ability to process large volumes of data and centralize marketing and sales information makes it an ideal choice for large enterprises with complex data needs.

Summary of connection Amazon Ads to Periscope Data

In summary, connecting Amazon Ads and Periscope Data is crucial for businesses looking to gain valuable insights from their advertising efforts. By utilizing Improvado, companies can streamline the data integration process, ensuring that all relevant information is available for analysis in Periscope Data. The platform's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it an ideal solution for large enterprises. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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