Connect Amazon Ads to Google Sheets for Unbiased Marketing Insights

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that enables large enterprises to reach their target audience by leveraging Amazon's vast customer base and advanced targeting capabilities. Companies benefit from using Amazon Ads by increasing brand visibility, driving targeted traffic to their products, and ultimately boosting sales. By utilizing Amazon's sophisticated targeting options and robust reporting features, enterprises can effectively optimize their marketing strategies and maximize return on investment (ROI).

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that facilitates seamless collaboration and data management for enterprise companies. With its easy-to-use interface and real-time editing capabilities, Google Sheets enables teams to work together efficiently on various projects, including data analysis, project management, and reporting. Additionally, Google Sheets offers robust data manipulation and visualization tools, making it an ideal solution for enterprises to store, analyze, and share large datasets without the need for expensive and complex software.

Connecting Amazon Ads to Google Sheets

Connecting Amazon Ads to Google Sheets can be achieved through various methods, including:

  • Manual export and import: Download Amazon Ads reports in CSV format and upload them to Google Sheets. This method is time-consuming and prone to errors, especially when dealing with large datasets.
  • Using a third-party Amazon Ads Google Sheets connector: There are numerous third-party tools available that facilitate data import from Amazon Ads to Google Sheets. However, these tools often have limitations in terms of customization, scalability, and data processing capabilities.
  • Building a custom API integration: Develop a custom solution to connect Amazon Ads to Google Sheets using APIs. This method requires technical expertise and extensive development resources.
  • Utilizing the Improvado solution: Connect Amazon Ads to Google Sheets using Improvado's advanced marketing analytics platform, which covers the complete data pipeline from data extraction to data visualization. This method offers a scalable, customizable, and efficient way to import data from Amazon Ads to Google Sheets, eliminating the need for manual data manipulation or complex API integrations. Learn more about data extraction and load.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Google Sheets with Improvado

Improvado is the best solution for connecting Amazon Ads to Google Sheets because it provides a seamless and efficient way to centralize, transform, and visualize marketing data. The platform's robust data connector for Google Sheets Amazon Ads streamlines the data extraction process, automatically extracting metrics and dimensions from Amazon Ads and loading them into Google Sheets. Explore the available metrics and dimensions.

Moreover, Improvado offers advanced data transformation and normalization features, enabling enterprises to process large volumes of data, customize data models, and generate insightful visualizations. By using Improvado, companies can save time and resources, reduce the risk of errors, and gain a competitive edge in their marketing data analysis and decision-making processes.

Summary of connection Amazon Ads to Google Sheets

In summary, connecting Amazon Ads to Google Sheets is a crucial step for enterprises to centralize, analyze, and visualize their marketing data. Improvado offers the ideal solution for this integration, providing a scalable and customizable platform that simplifies data extraction, transformation, and visualization. With Improvado, companies can benefit from high-quality customer support, the ability to process large volumes of data, and the centralization of marketing and sales data. To learn more about how Improvado can help your organization connect Amazon Ads to Google Sheets, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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