We’re introducing Pre-filter Extraction, a new option designed for advanced users who want more control over their data extraction. This feature allows you to apply filters before extraction begins, helping you limit the data pulled to only what’s necessary. It’s particularly helpful for data sources with strict limits.

Availability:

• Pre-filters are available only for Custom (wide) configurations.
• Currently available for GA4, CM360 (by Advertiser) (with more data sources to come!).

🛠️ This is an early version, available as an optional setting for advanced users. We're planning to add AI Agent support in the future, so you won’t need to write filters manually.

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New API integrations 🧩

We have added a new data source with the following report type:

Amplitude

• Charts report type

New Report Types 📊

The following report types are available starting this month:

Adobe Workfront

• Tasks Entity report type

HubSpot

• Marketing Emails by Account report type
• Blog Posts report type
• Blog Posts Entity report type
• Marketing Emails Lifetime Incremental report type
• Marketing Emails Entity report type

Innovid

• Delivery Report free-form report type
• Viewability Report free-form report type

Klaviyo

• Metrics Entity report type
• Campaign Values report type

LinkedIn Ads

• Campaign Groups Entity report type
• Campaign Groups report type

Oracle NetSuite

• Contacts Entity report type
• Items Entity report type

Pinterest Ads

• Geo Targeting Options report type

Roundel

• Campaign Total Level report type
• Item Sales report type

Snapchat Ads

• DMA Dictionary report type
• Ads DMA report type

Walmart Connect

• Display Campaigns report type
• Display Line Items report type
• Display Tactics report type
• Display Bids report type
• Display Campaigns Entity report type
• Display Line Items Entity report type

🔥 PostgreSQL is now supported in Improvado as a flat data source!

✅ Key Features:

• Seamlessly connect your PostgreSQL database and start importing tables via the Improvado UI.
• Import data tables directly from your database into Improvado Storage.
• Select specific fields, define data types, and configure your Extraction scheduling.

Equipped with in-depth marketing and analytics knowledge, our new AI Agent can handle 99.5% of routine analytics tasks, helping you answer day-to-day data questions — instantly.

Here’s what you can do now:

• Get answers and recommendations without involving analysts or engineers
• Generate reports, charts, and dashboards in just a few prompts
• Schedule insights delivery via email or your favorite messenger

Using Improvado’s new AI Agent saves your marketing team up to 30 hrs/week.

Our naming convention solution was previously part of the Marketing Data Governance product. Now, it’s available as a standalone module as well — and goes beyond monitoring campaign naming issues to automatically fixing them, whether used on its own or as part of MDG.

Here’s what it does:

• Audits campaign naming across platforms in real time
• Fixes issues fully hands-free or with your approval
• Syncs fixed naming back to your ad platforms

This update will help you enforce naming standards and truly maximize ROAS.

AI Agent for Transformation helps you build, debug, and optimize transformations directly inside your Transformation Wizard — from formulas to joins, filters, and beyond.

New Report Types 📊

The following report types are available starting this month:

Advantage

• Sales Journals Monthly report type

Amazon Seller Central

• Sales and Traffic report type

Google Ads

• Ad Group Criterion Entity report type
• Videos free-form report type

Google Display & Video 360

• Floodlight free-form report type
• Reach free-form report type
• Ad Group Assigned Targeting Options Entity report type
• Ad Groups Entity report type

Hubspot

• Marketing Emails report type

Matomo

• Event Names report type
• Event Actions report type
• Event Categories report type

Skai API (Kenshoo V3 API)

• Reports Entity report type
• Reports with Date Selection free-form report type
• Report without Date free-form report type

Twitter

• Line Items Entity report type

We’re excited to announce that Redshift and Snowflake are now supported in Improvado as flat data sources!

✅ Key Features:

• Easily connect your Snowflake or Redshift account via the Improvado UI.
• Import data tables directly from your database into Improvado Storage.
• Select specific fields, define data types, and configure your Extraction scheduling.

Immediate access to relevant docs, streamlining the authentication process.

Lineage UI now includes dependencies for AI Recipes tables, completing the end-to-end visibility of your data pipeline.

You can now create and assign custom labels to your custom extraction templates. Use labels to organize your templates with meaningful tags that suit your specific needs and quickly filter by label to find what you need—no more scrolling through long lists.

Transformation Recipes now have clear Staging and Production statuses, allowing you to test changes before they go live.

⭐ Key Improvements:‍

• Safe Staging: Build and test on 60-day sample data without affecting production
  
• Real-Time Validation: Instantly catch issues with complexity, compatibility, and resource usage
  
• Streamlined Deployment: Confidently move tested transformations to production with clear status indicators and manual controls (Run Load, pause, multi-step flows).

🔥 Google Cloud Storage is now supported in Improvado as flat data source!

✅ Key Features:

• Authorize your Google Cloud Storage account via OAuth to start importing data.
• Import Google Cloud Storage tables directly via Improvado UI
• Configure Extraction scheduling, Table meta, Skip rule, etc. for your extraction

New API integrations 🧩

We have added 6 new data sources with the following report types:

Impact Partner

• Reports report type
• Reports Entity report type

Allure TestOps

• Launches report type
• Test Cases report type
• Test Cases History report type

Reddit Social

• Subreddit Post Comments report type
• Subreddit Posts report type

Matomo

• General report type

SOCi

• Projects Entity report type
• Reviews Entity report type

Facebook Business

• Owned Instagram Accounts report type
• Business Invoices report type
• Business Partner report type
• Owned Pages report type
• Business Users report type

API changes ⚙️

Spotify Ads

We have upgraded our Spotify Ads API to v3.

For more information, see Spotify Ads API documentation.

Moloco Cloud

We have upgraded our Moloco Cloud API to v1.8.

For more information, see Moloco Cloud API documentation.

Criteo Retail Media

We have upgraded our Criteo Retail Media API to v2025-01.

For more information, see Criteo Retail Media API documentation.

New Report Types 📊

The following report types are available starting this month:

Google Ads

• Asset Groups free-form report type‍
• Geographic View free-form report type
• Ad Group Asset report type
• Assets Entity report type‍
• Local Services Lead Entity report type

LinkedIn Organic

• Events Entity report type

LinkedIn Ads

• Ad Analytics report type
• Lead Form Responses Entity report type

Tableau

• View Data report type
• Views Entity report type

Youtube

• Content Owner Shorts Ad Revenue Monthly report type‍
• Content Owner Shorts Country Ad Revenue Monthly report type
• Content Owner Shorts Red Revenue Video report type

Level up with our next-generation AI Agent — faster, smarter, and packed with new tools. Sign up for early access and give us your feedback!

Introducing our new Marketing Data Governance solution—streamline your naming conventions, enhance data clarity, and build trust in your analytics. Simplifying data management starts here.

We are pleased to announce the launch of Lineage UI, a powerful new feature designed to enhance visibility into your data ecosystem within the Improvado platform. This tool provides a clear, interactive visualization of data relationships, dependencies, and workflows, empowering teams to track their data flows.

Key features:‍

• 🚀Can help to track data flow across transformations and tables, giving you deeper insights into your pipeline.
  
• ✅ Trace data issues back to their source by visualizing transformation history and dependencies.
  

Note: At launch, Lineage UI will include Extract and Load tables only, with AI Recipes tables support coming soon.

Configure data loading directly within the transformation wizard. No more switching contexts — choose the destinations, schedule and load data in one place.

🔐 We’re thrilled to introduce SAML SSO and Shibboleth SSO support, empowering organizations to streamline secure access to Improvado while maintaining rigorous authentication standards.

• SAML SSO: Supports SAML 1.0/2.0 for password-free authentication, integrating seamlessly with your Identity Provider (IdP).
• Shibboleth SSO: Dedicated compatibility with Shibboleth’s SAML-based identity solutions, including attribute release policies.

✔️ Scheduled extractions now display a warning message when the extraction time exceeds the sum of the Data Delivery ETA and the average sync time (calculated from the report’s median dataflow duration over the past 60 days). This alert provides a recommended extraction time range to help avoid delays and maintain SLA compliance. Adjust your schedule directly from the warning to optimize data delivery.

🚀 We’re thrilled to share that Microsoft Fabric is now available as a destination!

Now you can load data directly into Microsoft Fabric with automated pipelines, eliminating the need for manual exports.

New API integrations 🧩

We have added a new data source with the following report types:

Facebook Threads

• ‍Threads Entity report type
• Threads Insights report type

API changes ⚙️

Campaign Monitor

We have upgraded our Campaign Monitor API to v3.3.

For more information, see Campaign Monitor API documentation.

New Report Types 📊

The following report types are available starting this month:

Amazon Advertising DSP

• Domain Lists Entity report type
• Product Categories Entity report type

Amazon Marketing Cloud

• Workflow Report without Date report type

Amazon Seller Central

• Returns by Return Date report type

AppsFlyer

• Installs (Retargeting) report type
• In-app Events (Retargeting) report type

Google Ads

• Change History Entity report type

Google Ad Manager

• Lineitems Entity report type

Google Display & Video 360

• Advertiser Assigned Targeting Options Entity report type

Hubspot

• Email Events Entity report type
• Marketing Campaigns Entity report type

Klaviyo

• Flow Messages Entity report type

LinkedIn Ads

• Lead Forms Entity report type

Shopify GraphQL

• Sales Agreement by Order report type
• Customer Journey Moments by Order report type

Snapchat Ads

• Ad Squads Entity report type

StackAdapt GraphQL

• Creative Conversions Insights report type
• Geo Insights report type
• Domain Insights report type

TikTok Ads

• Auction Basic Advertisers report type

Tubular Labs

• Video Trends Summary Monthly report type

Yext

• Reviews Entity report type

YouTube

• Playlist Entity report type
• Playlist Items Entity report type

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Check Improvado Data Dictionary to see detailed information about these and other report types and their metrics.

🎉 We’re proud to announce Request Credentials feature! Now, you can request external users’ credentials to establish new connections directly in Improvado UI. Simply generate a secure link from the Connections page and send it to your recipients. Once approved, your connection will automatically update with an External label. Get started and simplify your connection process today!

ℹ️ Note: This feature is currently only available upon request. For further details, please reach out to your CSM.

🚀 Introducing our new update, designed to eliminate the time-consuming manual entry of table names for custom configurable reports.

This feature automatically generates appealing table names based on the selected dimensions, reducing confusion and enhancing transparency between tables. The streamlined naming process not only simplifies your workflow but also speeds up the overall extraction flow for a more user-friendly reporting experience. We've also updated all extraction orders naming for custom report types to a new format that includes data table name (e.g., highlighting time granularity directly in the order name).